Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We're breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.Position Summary The Business Development Director is a critical revenue-generating leadership role responsible for driving new business acquisition, expanding Ways2Well's market footprint, and scaling our core commercial offerings. This individual will architect and execute a comprehensive business development strategy targeting Membership Programs, Wellness Programs, and Executive Packages, the three growth engines of our expansion plan. This role demands a high-performance operator who combines a strategic mindset with relentless execution, building lasting relationships with high-value clients, corporate partners, and referral networks to fuel sustainable revenue growth.Key Responsibilities Revenue Growth & Sales Leadership Own and exceed ambitious revenue targets across Memberships, Wellness Programs, and Executive PackagesDesign and execute a disciplined, data-driven business development pipeline from prospecting through closeDevelop pricing strategies, bundled offerings, and compelling value propositions to maximize deal valueEstablish and monitor KPIs including pipeline velocity, conversion rates, ACV, and customer LTVPartner with the CEO and executive team on revenue forecasting, budgeting, and commercial strategyMembership Acquisition & Growth Lead new member acquisition campaigns, driving enrollment across all membership tiersIdentify and close high-potential member segments including wellness-focused professionals, athletes, and health-conscious consumersCollaborate with marketing to develop targeted acquisition funnels, referral incentives, and retention programsAnalyze member lifecycle data to inform upsell, cross-sell, and renewal strategiesWellness Program Development Identify and develop B2B corporate wellness partnerships with employers, insurance providers, and HR platformsBuild scalable group wellness program offerings that can be distributed across new markets and channelsLead RFP responses, proposal development, and contract negotiations for corporate and institutional clientsRepresent Ways2Well at industry conferences, wellness summits, and networking eventsExecutive Package Sales Cultivate and close high-value executive clients seeking premium, concierge-level health optimization servicesBuild a referral network of wealth managers, executive coaches, law firms, and private equity firmsDeliver tailored consultations and presentations for C-suite prospects and high-net-worth individualsEnsure seamless client onboarding in partnership with clinical and operations teamsExpansion & Market Development Conduct market research to identify new geographic markets, client segments, and channel partnershipsDevelop go-to-market strategies for launches and market entry initiativesEstablish strategic alliances with complementary health, fitness, and lifestyle brandsBuild a scalable business development infrastructure, including processes, tools, and team, to support rapid growthRequired Qualifications 7+ years of progressive business development, sales, or commercial leadership experienceDemonstrated track record of achieving and exceeding revenue targets in a high-growth environmentExperience selling B2C and B2B premium services, memberships, or subscription-based offeringsExceptional relationship-building and executive communication skillsStrong analytical acumen with experience managing pipeline metrics and revenue reportingEntrepreneurial mindset with the ability to operate independently in a fast-paced, scaling organizationPreferred Qualifications Experience in health, wellness, medical, or lifestyle services industryExisting network in the corporate wellness, executive health, or high-net-worth lifestyle sectorsFamiliarity with CRM platforms (e.g., HubSpot, Salesforce) and sales enablement toolsBachelor's degree in Business, Marketing, Healthcare Administration, or related field; MBA a plusWork Environment & Physical Requirements This role operates primarily in a professional office environment with frequent travel required to meet clients, attend industry events, and support new market developmentHybrid work flexibility available; however, regular in-person presence at Ways2Well locations and client sites is expected to drive relationship-based business developmentTravel estimated at 30–50% of the time, including regional and national travel for client meetings, conferences, partnership development, and market expansion activitiesMay work outside of standard business hours to accommodate client schedules, time zones, or high-priority business development opportunitiesFast-paced, entrepreneurial culture where adaptability, ownership, and a solutions-oriented mindset are essential to successExposure to clinical wellness environments, including diagnostic labs and treatment areas, may occur during client tours, onboarding activities, or partnership presentationsRegularly required to sit for extended periods, use a computer and phone, and operate standard office equipment; frequently required to stand, walk, and move between workspacesMust be able to communicate clearly and effectively in person, over the phone, and via video conference; ability to hear and speak at a level necessary for professional presentations and client interactionsOccasionally required to lift and carry materials such as presentation equipment, promotional items, or branded materials weighing up to 25 lbs.Must read documents, analyze data, and interpret visual presentations; ability to concentrate and manage complex information in high-energy, fast-paced settingsAble to maintain high levels of energy and professional presence throughout long business days, multi-day conferences, and back-to-back client engagementsFeatured Benefits Competitive salaryComprehensive health, dental, and vision insurance401k with employer matchPaid Time OffEmployee Perks & DiscountsEqual Employment Opportunity (EEO) and Affirmative Action Commitment Ways2Well is committed to providing equal employment opportunities and render affirmative action to all employees and applicants for employment, including individuals who are members of underrepresented groups, without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state, or local laws.Reasonable Accommodations Statement To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation may be made to help enable qualified individuals with disabilities to perform the essential functions.#J-18808-Ljbffr