Conversion Rate Optimization Manager

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This role drives eCommerce growth for dish.com and sling.com through conversion rate optimization. You’ll own the testing and personalization roadmaps for both sites, using the Adobe technology stack to find growth opportunities, and turn insights into A/B tests and personalized experiences that convert more visitors into long-term subscribers. Working closely with merchandising, product, brand, and marketing technology teams, you’ll set the standard for how we test and use data to guide every decision.

Company Summary:

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary:

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities:

• Build and manage a multi-quarter testing roadmap for dish.com and sling.com, moving from one-off tests to a steady, planned program.
• Grow the personalization program by using visitor data and audience segments to show the right message to each customer.
• Use Adobe Analytics and Quantum Metric to identify friction points within the customer journey and turn those findings into test ideas.
• Prioritize projects by value and effort, write clear test briefs, and partner with our operations team to launch tests in Adobe Target.
• Report results and revenue wins to leadership, and share lessons across teams to build a test-and-learn habit.
• Use AI tools to speed up analysis, test briefs, and reporting, and find new ways AI can help scale personalization.

Skills, Experience and Requirements:

• A data-driven mindset, with the ability to combine several data sources into clear insights and a plan of action.
• A strong grasp of how to run trustworthy tests: how long to run them, how big the sample needs to be, and when a result is valid.
• The ability to explain test results in plain terms to anyone, from partner teams to senior leaders.
• A collaborative style, with a track record of influencing teams like Product, Brand, and Media without direct authority.
• Openness to feedback and coaching, and comfort with shifting priorities in a fast-paced environment.

Critical Experiences

• Owning a testing or CRO program on a high-traffic website, including building and managing the roadmap.
• Hands-on experience in Adobe Analytics: building reports, segments, and dashboards, and using them to measure test results.

Minimum Requirements

• Minimum Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• Minimum Experience: 5+ years in digital marketing or eCommerce, including 3+ years focused on conversion rate optimization and A/B testing.
• Required Technical Skills:
• • Adobe Analytics (hands-on)
  • A/B testing and personalization tools (Adobe Target preferred)
  • Behavioral analytics tools (like Quantum Metric, ContentSquare, or FullStory)
  • Hands-on use of generative AI tools in day-to-day work (like Gemini or AWS Quick)

Additional Qualifications

• Hands-on experience building tests and personalized experiences in Adobe Target.
• Familiarity with Adobe Experience Manager (AEM) and Customer Journey Analytics (CJA).
• Experience in subscription, streaming, or telecom eCommerce.
• Experience with AI-driven testing and personalization.

 

Candidates must be willing to participate in at least one in-person interview.

 

Visa sponsorship not available for this role

Benefits:

We offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan. Review a benefits summary here:EchoStar Benefits 

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies. Compensation is based on the role's location and is subject to change.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

This job posting will be active for a minimum of 3 days and will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact leaves@dish.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications. If you have questions regarding your application or the recruitment process please email

Recruiting@Dish.com

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Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)

Salary Range: USD $96250.00 - $137500.00 / Year