Amazon.com Inc logo

Creator Marketing Manager

Amazon.com Inc
  • Newark, NJ
    4 days ago

    Job Description

    At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

    ABOUT THIS ROLE

    We are looking for a Creator Marketing Manager to help grow and accelerate Audible"s creator ecosystem and product offerings globally. This role has an outbound and lifecycle - working across all external-facing channels (website, blog, paid media, SEO, email, influencer marketing, and events) and will own lifecycle marketing for our creator audiences. You'll support integrated, multi-channel campaigns where all your marketing channels work together with consistent messaging and coordinated timing.

    A key part of this role is owning lifecycle marketing for our creator audiences - designing and optimizing email journeys that move creators through the funnel from awareness to activation to long-term retention. You"ll map the creator journey end to end, identify drop-off points, and build automated, personalized communications that drive engagement at every stage.

    ABOUT YOU

    You"re a hands-on marketer who can flex between strategy and execution. You"ve run integrated campaigns across multiple channels and know how to coordinate messaging, timing, and content so everything works together - not in silos. You"re comfortable building editorial calendars, writing briefs, managing paid media, and partnering with cross-functional teams to bring a product story to life.

    You"re a generalist and an athlete - someone who wears multiple hats and thrives in a fast-moving environment. You have a passion for data-driven results, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Your mission (and ours) is unique: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

    As a Creator Marketing Manager, you will...

    • Define and deeply understand Audible"s target audiences - both consumers and creators - and champion their needs throughout the organization
    • Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
    • Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints - ensuring consistent messaging and coordinated timing
    • Design and optimize lifecycle email marketing programs - including welcome, onboarding, activation, and re-engagement journeys - that move creators through the funnel and drive long-term retention
    • Partner with Product teams to understand the product story and translate it for external audiences - developing positioning and messaging that drives awareness, demand, and adoption
    • Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives
    • Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
    • Communicate marketing plans and campaign performance to stakeholders and leadership

    ABOUT AUDIBLE

    Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

    Numbers & Facts

    LocationNewark, NJ
    IndustryRetail
    Company Size10,000 employees or more
    Year Founded1994
    Websitehttp://Amazon.com/militaryroles

    About Company

    At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

    Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

    It’s Always Day 1
    At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

    Our Leadership Principles
    Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

    Skills

    • Audience Developmentunmatched
    • Blogunmatched
    • Business Caseunmatched
    • Campaignsunmatched
    • Channel Marketingunmatched
    • Cross-Functionalunmatched
    • Customer Relationsunmatched
    • Customer/Client Researchunmatched
    • Data Scienceunmatched
    • Ecosystemsunmatched
    • Editorialsunmatched
    • Email Marketingunmatched
    • Entrepreneurshipunmatched
    • Financial Analysisunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Marketing Campaignunmatched
    • Marketing Planunmatched
    • Marketing/Promotional Messagingunmatched
    • Onboardingunmatched
    • Outbound Marketingunmatched
    • Profit & Lossunmatched
    • Sales Prospectingunmatched
    • Search Engine Optimization (SEO)unmatched
    • Storytellingunmatched
    • Team Playerunmatched

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