Digital Asset Manager

Position Summary: 

As a Digital Asset Manager at Perry Ellis International, you will be a fully integrated member of our Wholesale eCommerce team. You will lead the expression of our brand initiatives in visual form, creating exceptional digital experiences that bring our diverse apparel portfolio to life on the "digital shelf". Working closely with the Director of Amazon Merchandising and the broader Perry Ellis creative team, you will ensure our products are represented with premium quality across all digital commerce platforms.

Primary Responsibilities: 

• Asset Creation & Retouching: Lead end-to-end best in class digital content creation of marketing assets (focus on product content for PDPs,sponsored advertising banners, brand stores, and A+ or enhanced content.
• Brand Integrity: Diligently apply design changes to existing branded photography, video, or still motion graphics to ensure a cohesive look across our brands.
• Quality Assurance: Organize, proof, and archive graphic files to ensure absolute accuracy and quality prior to publication on Amazon and other online retail sites.
• Enhanced Content or A+ Content: Design multi-module narrative layouts, comparison charts, and brand origin panels optimized for responsive desktop and mobile breakpoints to lift conversion and cross-sell the catalog.
• Branded Storefronts: Craft high-impact hero banners, curated sub-category tiles, and interactive product grids that drive multi-item baskets and brand discovery.
• Metadata & Export Optimization: Enforce strict naming conventions, DAM taxonomy tagging, and lightweight WebP/progressive JPEG compression to ensure rapid page load speed, organizational and marketplace compliance. 
• Retailer Deployment: Direct the end-to-end deployment of product data to global retailers, proactively resolving rejections in titles, bullets, and imagery
• Full-Service Salsify Deployment: Manage end-to-end deployment across both platforms to ensure 100% technical compliance.
• Complex Channel Management: Lead deployment through Amazon and online retail channels, overseeing everything from initial mapping to Deployment Verification and ongoing maintenance (inclusive but not limited to formatting the attributes).
• Digital Asset Management (DAM): Oversee the organization, archiving, and rights management of all digital assets to ensure brand consistency and legal compliance
• The "Playbook": Organize and maintain all retail.com playbooks, across all brands for internal organizational distribution that builds on strong digital shopper understanding, retailer requirements and algorithm knowledge

Requirements

• Education: BA in Computer Graphics, Communication Design, Digital Design, Graphic Design, Photography, or Studio Art.
• Experience: 5+ years of professional experience, preferably within the apparel/CPG industry, a design agency, or a related creative field.
• Technical Skills: Proficiency in Photoshop, Illustrator, Sketch, Premiere, After Effects, Lightroom, Procreate, and Figma. Familiarity with AirTable and Google Drive is a plus.
• Design Expertise: Deep understanding of design principles, including color theory, typography, contrast, balance, and product placement.
• Soft Skills: A collaborative mindset with the ability to work with multiple stakeholders and manage multiple projects in an agile, fast-paced environment. 
• Project Management: Exceptional time management skills with the confidence to lead multiple initiatives and meet deadlines for new product developments