Digital Media Specialist

About the Company:

Accelerating the digital sustainable supply chain, Logility helps companies seize new opportunities, sense and respond to changing market dynamics, and more profitably manage their complex global businesses. The Logility Digital Supply Chain Platform leverages an innovative blend of artificial intelligence (AI) and advanced analytics to automate planning, accelerate cycle times, increase precision, improve operating performance, break down business silos and deliver greater visibility. Logility's SaaS-based platform transforms sales and operations planning (SandOP) and integrated business planning (IBP) processes; demand, inventory, and replenishment planning; global sourcing; quality and compliance management; product life cycle management; supply and inventory optimization; manufacturing planning and scheduling; retail merchandise planning, assortment, and allocation. Logility clients include Big Lots, Husqvarna Group, Parker Hannifin, Sonoco Products, and Red Wing Shoe Company. To learn how Logility can help you make smarter decisions faster, visit www.logility.com.

Responsibilities:

Our Digital Media Specialist role is responsible for managing the development of externally facing marketing content. To be effective, they will need to interpret messaging briefs and inputs from marketing stakeholders, and ensure messaging frameworks, differentiators and buyer personas are accurately showcased. Through this work, they play a crucial role in the representation and voice of Logility's brand to the market.

This role will support brand awareness campaigns and execute account based marketing programs in paid and organic channels. Their responsibilities will include but will not be limited to:

Organic Social:

• Create compelling, brand-aligned content for social media platforms, including copy, images, videos, and newsletters.
• Manage the social media content calendar and schedule posts using social media management tools, maintain and update Logility's LinkedIn profile, and empower internal team members to promote the brand through prewritten posts and custom graphics.
• Monitor and engage with followers across platforms by responding to comments, mentions, and messages, while fostering a positive online community and driving strategies to increase engagement and brand visibility.
• Track, analyze, and report on organic social media performance metrics, conduct A/B testing, and apply insights to continuously refine strategies and improve campaign effectiveness.
• Collaborate with marketing and other departments to align social media efforts with broader campaigns, stay current on emerging trends and platform features, and lead training and execution on the social media management platform to ensure best practices are followed.

Paid Social/ABM:

• Assist in the planning and execution of targeted ABM campaigns across platforms such as LinkedIn Ads, Google Ads, and programmatic tools.
• Collaborate with sales and marketing teams to define target account lists and personalized messaging.
• Support campaign setup, audience segmentation, and performance tracking.
• Analyze campaign data and provide actionable insights to improve ROI.
• Support all digital copy creation needs including in-mails, ads, and sales enablement materials.
• Collaborate with the Growth Marketing team to support ABM-focused initiatives, including assisting with the execution of field events, developing targeted email nurture campaigns, and creating personalized landing pages to drive engagement and pipeline from key accounts.

Required Qualifications:

• 2-4 years of experience in digital marketing, with a focus on ENT B2B and/or ABM.
• Proven experience managing organic social media channels for a brand.
• Familiarity with paid media platforms (LinkedIn Ads, Google Ads, etc.).
• Exceptional writing skills complemented by strong communication and project management abilities
• Preferred Majors: Marketing, Creative Writing, Communications, Journalism
• Data-driven mindset with experience using analytics tools.

Preferred Qualifications:

• Experience in the supply chain or SaaS industry.
• Graphic design or video editing skills (Canva, Adobe Suite).
• Knowledge of SEO and content marketing strategies
• Experience using: Marketo, SalesForce, BrandWatch, Copilot