Digital Media Strategist

Job Title

Digital Media Strategist

Summary of the Role:

Join our Digital Media team and help drive performance and growth for leading hospitality brands across North America (NORAM).

As a Digital Media Strategist, you will partner with hotels and resorts to plan, execute, and optimize data-driven digital marketing campaigns across multiple channels, including Paid Search, Paid Social, Paid Display, Programmatic Advertising, Email Marketing, SEO, and Website Optimization. You will serve as a trusted advisor to clients, helping maximize Return on Advertising Spend (ROAS), drive revenue growth, and achieve business objectives through innovative digital strategies.

This role combines client relationship management, campaign strategy, performance analysis, and digital marketing execution. Depending on experience level, candidates may manage larger client portfolios, lead strategic initiatives, mentor junior team members, and serve as subject matter experts within the team.

This is a hybrid position and requires working from our San José, Costa Rica office 50% of the time.

In This Role You'll:

• Manage and maintain a portfolio of hospitality clients across the North America (NORAM) region.
• Serve as a trusted advisor to clients, building strong and collaborative relationships with key stakeholders.
• Develop a deep understanding of client business objectives and identify opportunities for growth.
• Research, develop, and execute digital media strategies and advertising plans.
• Identify target audiences and recommend campaign budgets, channels, and optimization strategies.
• Plan, launch, monitor, and optimize digital marketing campaigns to maximize ROAS and revenue performance.
• Conduct regular client meetings to review campaign performance and recommend strategic improvements.
• Collaborate with Ad Operations teams through campaign onboarding, launch, implementation, and ongoing optimization.
• Draft and review advertising copy and creative assets for client approval.
• Manage campaign setup processes, tracking implementation, and quality assurance activities.
• Support website user experience, content strategy, and SEO initiatives to improve overall digital performance.
• Analyze campaign and website performance data, identify trends, and provide actionable recommendations.
• Ensure all campaign launches, renewals, and service levels meet established quality standards and SLAs.
• Stay current on digital marketing trends, advertising platforms, and hospitality industry developments.
• Support process improvements and contribute to team-wide initiatives.

About the Ideal Candidate:

• Bachelor's degree in Marketing, Hospitality, Business, Communications, Digital Media, or a related field.
• Equivalent relevant experience may be considered in lieu of formal education.
• 1-5+ years of digital media, online advertising, or digital marketing experience in a client-facing environment.
• Experience managing digital marketing campaigns and client relationships.
• Hands-on experience with one or more of the following: Paid Search, Paid Social, Paid Display, Programmatic Advertising, Email Marketing, SEO and Website Optimization
• Experience using digital marketing platforms such as: Google Ads, Google Analytics, Meta Ads / Meta Business Manager, Other advertising and analytics platforms
• Hospitality industry experience is preferred but not required.
• Demonstrated ability to provide strategic recommendations based on performance data and business objectives.

Skills & Competencies

• Strong understanding of digital marketing principles and campaign performance optimization.
• Ability to analyze data and evaluate key performance indicators such as ROAS, conversion rates, revenue, margins, and engagement metrics.
• Excellent communication and presentation skills with the ability to interact confidently with clients and stakeholders.
• Strong relationship-building and consultative skills.
• Strategic thinking and creative problem-solving abilities.
• High attention to detail and strong organizational skills.
• Ability to manage multiple projects and priorities simultaneously.
• Passion for innovation and continuous learning.
• Strong Microsoft Office skills, particularly Excel and PowerPoint.

Common Accountabilities

• Applies specialized knowledge and digital marketing expertise to achieve business objectives.
• Understands how individual contributions impact client success and organizational goals.
• Works independently while collaborating effectively with cross-functional teams.
• Supports continuous improvement initiatives and contributes to process enhancements.
• May provide guidance, mentorship, and knowledge-sharing support to junior team members.
• Anticipates dependencies, evaluates risks, and helps drive successful outcomes across projects.
• Takes ownership of commitments and delivers high-quality results in a fast-paced environment.

What we can offer you:

• Get rewarded with competitive remuneration, individual and company annual bonus, vacation and holiday paid time off, health insurances and other competitive benefits.
• Work hybrid.
• Professional development to broaden your knowledge and enhance your skills with on-line learning hubs packed with technical and soft skills training that allow you to develop and grow.
• Enter a diverse and inclusive workplace, join one of the world's top travel technology companies and take on a role that impacts millions of travelers around the globe.

Working at Amadeus, you will find:

A critical mission and purpose- At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.

A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.

Great opportunities to learn- Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.

A caring environment- Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.

A complete rewards offer- Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including salary, bonus, equity, and benefits.

A diverse and inclusive community- We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.

A Reliable Company- Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.

Application process:

The application process takes no longer than 10 minutes!

Create your candidate profile, upload your Resume/CV and apply today

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Diversity & Inclusion

Amadeus aspires to be a leader in Diversity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.

Be aware of recruitment scams

Amadeus Group never charges fees, requests payment, or asks for financial information during recruitment. All legitimate opportunities are communicated solely through official Amadeus channels, including our careers website. Any payment request or outreach via unofficial platforms (e.g., WhatsApp, Telegram) should be treated as fraudulent.