Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. With functions spanning business and consumer marketing, creative, brand marketing, and marketing operations, the team develops and activates initiatives that grow Snap's business and strengthen our relevance with consumers, advertisers, and the industry.
We're looking for a strategic, creative, and results-driven senior marketing leader to oversee Snapchat's Americas Vertical Marketing team, responsible for driving advertiser consideration, industry relevance, and business growth across the US and Canada, including 15 key US industry verticals representing $2.5 billion in annual advertising revenue.
In this role, you'll lead integrated industry marketing strategies, programs, partnerships, and experiences that bring Snapchat's value proposition to life for advertisers. You'll oversee our US and Canadian vertical marketing teams and industry event franchises, translating global and regional priorities into commercially relevant initiatives that deepen advertiser relationships and drive measurable business impact.
You'll partner closely with senior Sales leadership and cross-functional teams to deliver innovative, integrated marketing programs that strengthen Snapchat's position as a must-buy advertising platform.
What You'll Do
Americas Marketing Strategy & Business Growth
- Lead Snapchat's Americas vertical marketing strategy across the US and Canada, including 15 key US advertising verticals representing $2.5B in annual advertising revenue.
- Develop and oversee integrated annual industry marketing plans that align Snapchat's global brand positioning, advertising solutions, and commercial priorities with market-specific growth opportunities.
- Partner with Americas Sales leadership to identify advertiser needs, industry trends, and revenue opportunities, developing marketing strategies that drive advertiser consideration, engagement, and investment.
- Drive industry-specific activation of Snapchat's core marketing priorities, including Why Snapchat, Performance Solutions, Shopping & Commerce, Mega Moments, and Brand Solutions.
- Prioritize marketing investments and initiatives to balance scalable, high-impact regional programs with strategic vertical-specific opportunities.
Integrated Marketing Programs & Industry Leadership
- Lead industry-specific integrated marketing initiatives across brand storytelling, thought leadership, research, customer success stories, paid and owned media, strategic partnerships, and experiential marketing.
- Oversee Snapchat's US and Canadian industry tentpoles and event franchises, including industry conferences, executive experiences, customer immersions, and summits, building scalable programs that deepen advertiser relationships and drive business impact.
- Develop innovative marketing initiatives that demonstrate Snapchat's cultural relevance, differentiated audience, and ability to drive meaningful advertiser outcomes.
- Partner with Program Marketing and cross-functional teams to activate global and regional campaigns across industries, ensuring cohesive execution and measurable impact.
Executive Leadership & Cross-Functional Partnership
- Serve as a senior strategic marketing partner to Americas Sales leadership, aligning marketing priorities and investments with business growth objectives.
- Lead cross-functional planning and collaboration across Sales, Creative, Communications, Brand Experience, Product Marketing, Research & Insights, Marketing Science, and Channel Marketing.
- Represent Americas Marketing in senior leadership forums and industry engagements, sharing market insights, advertiser needs, and strategic recommendations that inform business and marketing decisions.
- Partner with global marketing leaders to localize global campaigns and ensure US and Canadian market insights inform broader marketing strategies.
Team Leadership & Operational Excellence
- Build, lead, and develop a high-performing Americas Vertical Marketing organization responsible for industry marketing, advertiser engagement, and strategic event franchises.
- Establish clear team priorities, accountability, and operating rhythms that foster strategic rigor, creative excellence, and strong cross-functional collaboration.
- Oversee Americas vertical marketing budgets and resource allocation, prioritizing investments based on commercial opportunity and measurable business impact.
- Establish measurement frameworks to evaluate advertiser consideration, qualified engagement, account coverage, revenue influence, and marketing ROI, using insights to optimize strategy and investment.
Knowledge, Skills & Abilities
- Exceptional strategic leadership with the ability to translate complex business objectives into clear, actionable marketing strategies.
- Creative and innovative mindset with a track record of developing differentiated, high-impact marketing programs.
- Deep understanding of B2B marketing and the advertising ecosystem, including the needs of major brands, agencies, and senior marketing decision-makers.
- Proven ability to lead integrated, multi-channel marketing initiatives that drive measurable brand and commercial outcomes.
- Strong people leadership and ability to influence senior stakeholders across complex, matrixed organizations.
- Analytical rigor and commercial acumen, with the ability to translate market insights and performance data into actionable strategies.
- Exceptional communication, storytelling, and executive presentation skills.
- A passion for Snapchat!
Minimum Qualifications
- Bachelor's degree or equivalent marketing experience.
- 10+ years of experience in marketing.
- 5+ years of experience leading and developing cross-functional teams.
- Demonstrated experience developing and executing integrated B2B marketing strategies and programs.
- Proven experience partnering with senior commercial or Sales leadership to drive business growth.
Preferred Qualifications
- Experience leading US or North American marketing for a major digital platform, technology, media, or advertising company.
- Demonstrated success overseeing marketing strategies across multiple industries, markets, or business verticals.
- Proven track record developing integrated marketing campaigns, industry programs, and high-impact event franchises.
- Experience managing significant marketing budgets and demonstrating measurable business impact.
- Strong understanding of the US and Canadian advertising ecosystems, including major advertisers, agencies, and industry associations.
If you have a disability or special need that requires accommodation, please provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $276,000-$414,000 annually.
Zone B:
The base salary range for this position is $262,000-$393,000 annually.
Zone C:
The base salary range for this position is $235,000-$352,000 annually.
This position is eligible for equity in the form of RSUs.
If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.
