Director Network Strategy & Planning

Responsibilities include but are not limited to:

• Develop and maintain a multi-year branch network strategy aligned with the bank''s consumer, small business, and wealth growth objectives.
• Define optimal branch coverage by market, including openings, closures, consolidations, relocations, and remodels.
• Segment markets by growth, profitability, competitive intensity, and demographic trends to guide investment decisions.
• Evaluate trade-offs between physical presence and digital adoption across customer segments.
• Lead location intelligence and spatial analysis (catchment areas, drive-time analysis, deposit flows, and competitive overlap).
• Partner with Marketing and Finance to integrate demographics, psychographics, and customer behavior data into network decisions.
• Assess market-level ROI, payback periods, and lifetime value for all network investments.
• Design differentiated branch formats (flagship, advisory/light-transaction, micro-branch, co-located models).
• Set staffing and capacity models aligned to sales goals, service demand, and digital adoption.
• Align branch design with evolving customer expectations and brand positioning.
• Own the financial business cases for all network changes, including capital, operating expense, and revenue impacts.
• Establish clear governance, approval processes, and performance tracking for network decisions.
• Ensure seamless coordination with branch sales strategy, workforce planning, and digital channel migration.
• Define and monitor KPIs such as deposits per branch, sales productivity, cost-to-serve, foot traffic trends, and market share.
• Develop executive-level dashboards and insights for senior management and the board.
• Drive continuous improvement through test-and-learn pilots and market experiments.