Director of External Communications

Department/Unit:

Marketing

Work Shift:

Day (United States of America)

Salary Range:

$104,306.00 - $166,890.00

Reporting to the Vice President for Communications, the Director of Communications will oversee and coordinate

major public relations initiatives including media relations programs and activities and crisis communications

efforts. He or she will ensure that the Medical Center''s strategic plan and institutional values are properly

represented and communicated through a highly integrated, comprehensive public relations program that has as

its foundation a commitment to open, honest and highly effective messaging about the Medical Center''s people,

programs and activities. The Director of Communications will also assist Communications leadership in ensuring

that members of the media receive ongoing news and information about Albany Medical Center developments in

a timely fashion via news releases, news conferences, feature story placements, and timely handling of all media

requests. He or she will manage the institution''s public relations functions in a manner which fosters a

commitment to excellence and teamwork, working closely with the team develop aggressive strategies that build

recognition for and understanding of the Medical Center''s mission. The Director of Communications will stay

abreast of current trends and use data to inform decision making, measure performance and improve processes.

• Developing unique story ideas that advance the mission of the Medical Center.
• Writing and editing news releases and media advisories.
• Planning news conferences.
• Ensuring that the daily responses to media inquiries are handled promptly and effectively by the appropriate
• personnel within the Communications Department or elsewhere within the institution.
• Managing multiple projects at once and working well under deadlines.
• Coordinating special projects as needed.
• Assisting Communications leadership and other senior institutional leaders in developing and executing a wide
• range of effective external communications.
• Providing speech writing and other types of editorial support as needed.
• Serving as public relations-officer-on-call, responding to media inquiries outside normal working hours.
• Writing and proofreading articles for Albany Medical Center publications.
• Working with the digital team to identify new storytelling opportunities.
• Continuing to grow as a communications professional by remaining informed about Albany Medical Center, its
• people and programs, and issues and advances in health care and higher education.
• Staying abreast of the latest trends in communications and public relations.
• Maintaining an overall environment within the department that is positive, results-oriented and dedicated to
• excellence.
• Performing a variety of other duties as needed.

Min Requirements

• Bachelors Degree

Thank you for your interest in Albany Med Health System!

Albany Med Health System is an equal opportunity employer.

This role may require access to information considered sensitive to Albany Med Health System, its patients, affiliates, and partners, including but not limited to HIPAA Protected Health Information and other information regulated by Federal and New York State statutes. Workforce members are expected to ensure that:

Access to information is based on a "need to know" and is the minimum necessary to properly perform assigned duties. Use or disclosure shall not exceed the minimum amount of information needed to accomplish an intended purpose. Reasonable efforts, consistent with Albany Med Health System policies and standards, shall be made to ensure that information is adequately protected from unauthorized access and modification.