Director of Marketing & Admissions (Skilled Nursing Facility) - Wells and Adams County, IN area
A growing Skilled Nursing Facility (SNF) is seeking an experienced and driven Director of Marketing & Admissions to lead census development, referral relationships, and community outreach efforts. This leadership role is responsible for driving occupancy, managing the admissions process, and building strong partnerships within the healthcare community.
Position Summary The Director of Marketing & Admissions will oversee all aspects of marketing, referral management, and admissions coordination for the facility. This individual will work closely with hospital systems, physicians, case managers, and community partners to ensure a consistent pipeline of qualified admissions while delivering an exceptional experience for residents and families.
Key Responsibilities
- Develop and execute strategic marketing plans to increase census and maintain target occupancy
- Build and maintain strong relationships with hospitals, discharge planners, physicians, and community organizations
- Manage the full admissions process, including inquiry, tour, assessment, and admission coordination
- Serve as the primary point of contact for prospective residents and families
- Collaborate with clinical and leadership teams to ensure appropriate admissions and smooth transitions
- Track referral sources, admissions data, and conversion metrics to drive performance improvements
- Represent the facility at networking events, community functions, and professional organizations
- Ensure compliance with all regulatory and company policies related to admissions and marketing
Qualifications
- Previous experience in healthcare marketing, admissions, or census development (SNF or post-acute preferred) a plus.
- Strong knowledge of Medicare, Medicaid, and managed care processes
- Proven ability to build relationships and drive referral growth
- Excellent communication, organization, and interpersonal skills
- Self-motivated with the ability to work independently and meet goals
What the Facility Offers
- Competitive salary with bonus potential tied to census growth
- Comprehensive benefits package (medical, dental, vision, PTO)
- Supportive leadership team and collaborative environment
- Opportunity to make a direct impact on facility growth and community presence
This is an excellent opportunity for a motivated professional looking to take the next step in healthcare marketing and admissions leadership within a dynamic Skilled Nursing Facility setting.