Director of Sales, Central US

The Director of Sales, Central US is responsible for leading all sales and marketing initiatives for Boisset wine brands within an assigned geographic territory. This role drives revenue growth, distributor performance, pricing strategy, promotional execution, and profitability management across the region. The ideal candidate is a strategic sales leader with extensive beverage alcohol industry experience, strong distributor management expertise, and a proven track record of exceeding revenue targets and managing budgets.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute regional sales strategy aligned with company revenue and profitability goals

• Set and communicate sales targets to wholesale distributors and district sales managers

• Monitor pricing, inventory levels, depletions, and margin performance

• Conduct brand-level profit & loss analysis and adjust strategies accordingly

• Track sales data and market trends to identify growth opportunities

Distributor & Key Account Management

• Lead regional distributor meetings to communicate pricing, programs, and sales objectives

• Build and maintain strong relationships with wholesale distributors and key account principals

• Drive distributor accountability and performance against regional goals

• Optimize product placement and promotional execution within accounts

Marketing & Promotion Execution

• Partner with Marketing on regional promotions, incentives, and new product launches

• Manage promotional budgets, distributor incentives, and trade spend

• Represent Boisset Collection at trade events and industry functions

• Ensure effective pricing strategies to maximize brand visibility and profitability

Financial & Operational Oversight

• Manage regional budgets including T&E, promotions, incentives, and office expenses

• Prepare sales reports, forecasts, and regional performance updates for SVP of Sales

• Monitor compliance with local, state, and federal alcoholic beverage regulations

• Maintain accurate expense reporting and documentation

Leadership & Collaboration

• Supervise district sales managers and regional sales team members (as applicable)

• Communicate regularly with EVP of Sales regarding market conditions and performance

• Support cross-functional initiatives and special projects as assigned.

Qualifications

Education & Experience

• Bachelor’s Degree (B.A. or B.S.) required

• 5- 15 years of progressive sales leadership experience, preferably in wine, spirits, or beverage alcohol

• Proven success in distributor management, budget oversight, and revenue growth

• Strong knowledge of alcoholic beverage compliance and regulatory environment

Required Skills

• Strategic sales planning and execution

• Budget management and profit margin analysis

• Data analysis and sales forecasting

• Pricing strategy and promotional planning

• Relationship management with distributors and key accounts

• Strong presentation and communication skills

• Strong distributor-relationship and negotiation skills.

• Intermediate proficiency in Microsoft Office (Excel, Word, Outlook)

• Intermediate computer skills: email, spreadsheets, CRM/order systems.
   

Additional Requirements

• Valid driver’s license with insurable driving record

• Ability to travel daily within region, including overnight and air travel

• Ability to lift up to 40 lbs

Work Environment

• Office, distributor, retail, restaurant, and trade event environments

• Regular regional travel with occasional evenings and weekends

• Combination of in-office, field sales, and travel-based work