Director of Sales - New Accounts

Position Title: Director of Sales New Accounts

Location: Remote (in United States) - Travel 70%

Position Summary:

Join a rapidly growing and market leading manufacturer as the Director of Sales New Accounts.  This sales leader is a strategic individual contributor responsible for the aggressive acquisition of new business and the expansion of existing high-volume accounts within the Food Service Equipment industry. This role serves as a critical driver of revenue and profit, focusing on regional and national partners with a footprint of 100+ doors. 

Although there will be takeover of active existing accounts, this Director of Sales is for business development professionals who identify themselves as “hunters”, “deal makers” or “door openers”. We are looking for individuals who are motivated to create new business opportunities and thrive on that excitement.  The ideal candidate will have a background in food equipment sales or in food & beverage sales. 

Responsibilities:

Business Development

• Develop and execute a comprehensive annual business plan focused on "hunting" and new account acquisition. You are responsible for hitting your assigned goals.

• Generate high-value leads through cold calling, industry networking, and strategic tradeshow engagement.

• Maintain an aggressive travel schedule (70%+) to ensure high-frequency "face-time" with targeted client bases.

Account Management & Consultation

• Act as the lead point of contact for all customer account matters, building "Trusted Advisor" relationships with C-Suite stakeholders.

• Advocate for the customer during solution development; collaborate with cross-functional teams to engineer pricing, proposals, and equipment trials.

• Monitor product launches and "roll-outs" to ensure successful, timely delivery according to customer objectives.

Financial & Operational Excellence

• Negotiate contracts and close agreements to maximize enterprise-wide profit.

• Provide accurate monthly/quarterly sales forecasting and pipeline tracking via CRM.

• Manage and maintain the annual Travel & Entertainment (T&E) in accordance with corporate policy.

Market Intelligence & Product Advocacy

• Identify and report on market trends and competitor activity.

• Provide fact-based feedback to the Product Management team to influence New Product Development (NPD) opportunities.

Required Qualifications:

• Education: Bachelor’s Degree in Business, Marketing, or related field experience

• Experience: Minimum 5–7 years of National Account Management or high-level B2B sales experience 

• Must have experience selling in food service equipment or food & beverage products

• Ability to manage complex sales cycles.

• Proficiency in CRM systems and MS Office Suite

• Exceptional presentation skills.

• Advanced negotiation and conflict resolution skills