The Divisional Vice President, Branded Sales Gulf Fuel will lead the national sales strategy and execution for Gulfââ¬â¢s branded fuel business, driving growth across distributor and retail partnerships while developing and leading a remote sales organization.
This leader will be responsible for both expanding existing customer relationships and developing new business, with a focus on growing branded locations, fuel volume, market share and profitability. The role requires a highly commercial, relationship-driven sales leader who can navigate complex, long-cycle negotiations and build lasting partnerships in a competitive fuel market.
Success will require a leader who is humble, driven, and resourceful, with the ability to build credibility with customers, develop the sales team and deliver sustainable growth.
Leadership Profile
The successful candidate will be:
- Humble and hungry: Driven to win with team success paramount to personal recognition.
- Relationship-oriented: Comfortable investing the time required to build trust and credibility with customers.
- Commercially savvy: Able to negotiate sophisticated deals while balancing volume, margin and long-term value.
- Resourceful: Able to find creative solutions to provide value for customers beyond price.
- Resilient: Comfortable operating in a demanding sales environment with complex negotiations and long sales cycles.
- A developer of people: Focused on coaching, empowering and strengthening the sales organization rather than personally owning every customer relationship.
- Customer-focused: Willing to be present and engaged when key customers and relationships require senior leadership attention.
Key Responsibilities
Sales Strategy and Growth
- Develop and execute the national sales strategy and business plan for Gulfââ¬â¢s branded fuel and franchise businesses.Ã
- Drive growth across both existing and new markets, customers and territories.
- Identify opportunities to expand the Gulf-branded network, increase fuel volume and improve overall account performance.
- Establish and manage sales goals and performance metrics, including site count, average gallons per site, total fuel volume and margin per gallon.
- Build a strong pipeline of new business opportunities while recognizing the long sales cycles associated with distributor and retailer relationships.
- Monitor market conditions, customer needs and competitive activity to adjust sales strategies and identify opportunities for growth.
Distributor and Retailer Partnerships
- Build and maintain strong relationships with distributors, retailers, fuel station operators and other channel partners.