Agency:
Omnicom Media
Job Function:
Data and Analytics
Job Subfunction:
Data Strategy and Governance
Job Description:
Position Summary
The Audience & Data Strategy team advances the agency's audience-first capabilities by connecting proprietary data, analytics, and technology to drive smarter marketing decisions and stronger business outcomes.
The Executive Director, Audience & Data Strategy serves as the strategic lead for audience, data, and addressable marketing solutions across a client portfolio. Embedded within client teams, this leader develops innovative audience strategies that transform data and consumer insights into actionable marketing solutions. As a trusted advisor to senior client and agency stakeholders, they leverage data-driven storytelling, strategic consultation, and audience expertise to solve business challenges, accelerate growth, and improve marketing effectiveness.
Leading a team of approximately five professionals, the Executive Director fosters a high-performing culture through coaching, mentorship, and talent development. The role also plays a critical part in advancing the agency's audience-centric approach, driving cross-functional collaboration, supporting new business initiatives, and shaping thought leadership across the organization.
Audience Strategy & Innovation
- Lead audience strategies and addressable frameworks aligned to client business objectives, brand priorities, and growth opportunities.
- Drive innovation in audience segmentation, consumer insights, targeting, and activation through the application of data, technology, and emerging industry trends.
- Translate complex data and audience insights into clear recommendations that inform business and marketing decisions.
- Develop and evolve audience frameworks, playbooks, and best practices that enable audience-first planning and activation.
- Contribute to the development of new audience, data, and marketing solutions that advance agency capabilities.
Data Strategy & Activation
- Lead the integration and application of first-party, syndicated, retail media, and platform data within Omni to inform audience strategy and activation.
- Drive data-enabled approaches to audience development, personalization, omnichannel activation, measurement, and optimization.
- Guide identity and data connectivity strategies, leveraging identity resolution and privacy-safe data collaboration solutions to improve audience activation, measurement, and addressability.
- Identify opportunities to leverage AI and automation to enhance audience discovery, segmentation, and performance.
Team Leadership & Development
- Lead, mentor, and develop a high-performing team, fostering a culture of collaboration, innovation, and continuous learning.
- Strengthen strategic, analytical, and client leadership capabilities through coaching and professional development.
- Establish best practices and quality standards to ensure excellence and consistency across all audience and data deliverables.
Client Leadership & Partnership
- Serve as a trusted advisor to senior client stakeholders, shaping audience, data, and marketing strategies that drive growth.
- Partner with strategy, planning, activation, analytics, and technology teams to embed audience insights throughout the marketing process.
- Deliver compelling presentations, strategic recommendations, and thought leadership to clients and internal stakeholders.
- Lead discussions on emerging topics, including data strategy, privacy, measurement, platform innovation, and changing consumer behavior.
- Define success metrics and KPIs, partnering with analytics teams to evaluate performance, optimize strategies, and communicate business impact.
Required Skills & Experience
- Proven success developing audience-first, data-driven marketing strategies that deliver measurable business results.
- Deep expertise in audience segmentation, consumer insights, addressable marketing, and omnichannel activation.
- Experience with CDPs, DMPs, identity solutions, and marketing technology platforms.
- Strong understanding of first-party data strategy, audience measurement, and privacy-conscious activation.
- Deep understanding of identity resolution, audience onboarding, and data collaboration environments, including experience with platforms and partners such as Acxiom, Epsilon, and clean room technologies.
- Experience applying AI and automation to improve audience strategy, analysis, and execution.
- Exceptional communication, storytelling, and presentation skills, with the ability to translate complex data into actionable business recommendations for executive audiences.
- Proven ability to lead, develop, and inspire high-performing teams.
- Strong relationship management and stakeholder influence skills.
- Demonstrated success collaborating across strategy, planning, analytics, activation, and technology disciplines.
Desired Skills & Experience
- 8+ years of experience in audience strategy, data and analytics, media strategy, marketing strategy, or related disciplines within agency, consulting, or client-side environments.
- Experience supporting large CPG, retail, or other consumer-focused brands.
- Advanced expertise in audience development, segmentation, consumer behavior, and measurement.
- Familiarity with Omni or comparable audience, data, and analytics platforms.
- Experience leveraging first-party, syndicated, retail media, and platform data to drive marketing strategy and activation.
- Strong understanding of the evolving media, data, identity, and measurement ecosystem.
- Experience developing executive-level thought leadership, strategic POVs, and client-facing recommendations.
$200,000 - $250,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
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