Position Summary
Successfully leads resident census development and occupancy growth for Memory Care of Contra Costa by cultivating meaningful relationships with prospective residents, families, referral partners, healthcare professionals, and community organizations. Serves as the primary point of contact throughout the inquiry, assessment, and move-in process while providing education and guidance regarding dementia care, Alzheimer's disease, and memory support services. Partners with the Executive Director and clinical leadership team to achieve occupancy goals and deliver an exceptional family experience.
Essential Functions and Responsibilities
- Ensures compliance with all company policies, resident rights requirements, HIPAA regulations, and California Residential Care Facility for the Elderly (RCFE) regulations.
- Maintains a positive and professional image for Memory Care of Contra Costa throughout Contra Costa County and surrounding communities.
- Develops strategic relationships with hospitals, neurologists, geriatric physicians, discharge planners, skilled nursing facilities, home health agencies, hospices, senior centers, elder law attorneys, fiduciaries, and community organizations.
- Educates families regarding Alzheimer's disease, dementia, memory care services, levels of care, and financial options available for senior living.
- Conducts professional and compassionate family consultations to assess resident needs and determine community fit.
- Coordinates and facilitates community tours, family meetings, assessments, and move-in planning.
- Serves as the primary liaison between prospective families and community leadership.
- Maintains lead management activities within the CRM system and ensures timely follow-up on all inquiries.
- Tracks referral sources, conversion ratios, tours, deposits, move-ins, move-outs, and occupancy trends.
- Develops and executes an annual marketing and outreach plan.
- Represents the community at networking events, healthcare conferences, caregiver support groups, and educational programs.
- Coordinates community events designed to increase awareness and lead generation.
- Meets or exceeds community targets for: New inquiries Tours Deposits Move-ins Occupancy Referral partner engagement
- Provides regular sales and census reports to community leadership.
- Collaborates effectively with the Executive Director, Health Services Director, and Resident Care Team to ensure successful resident transitions.
- Performs other duties as assigned.
Key Performance Indicators (KPIs)
- Achievement of budgeted occupancy targets.
- Monthly tour-to-deposit conversion rate.
- Monthly deposit-to-move-in conversion rate.
- Lead response within community standards.
- Referral source growth and retention.
- Family satisfaction throughout the sales and move-in process.
- CRM compliance and reporting accuracy.
Education and Experience Requirements
- Bachelor's degree in Marketing, Communications, Healthcare Administration, Business, Human Services, or related field preferred.
- Minimum of two years of senior living, healthcare, hospice, home health, or memory care sales experience preferred.
- Demonstrated success in occupancy growth, business development, and relationship management.
- Experience working with families affected by Alzheimer's disease or related dementias strongly preferred.
- Superior communication, presentation, and customer service skills.
- Strong organizational and CRM management skills.
- Valid California driver's license and reliable transportation required.
- Ability to travel throughout Contra Costa County and surrounding service areas for business development activities. Adapted from the original education and experience requirements.
Physical and Work Environment Requirements
The employee works throughout the community, local healthcare markets, community events, and referral locations. Must be able to move throughout the community, conduct tours, participate in outreach activities, and effectively communicate with residents, families, healthcare professionals, and community partners as outlined in the original job description.
Salary: $90,000- $95,000
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.