Job Description
Primary Location: Southeast Michigan
Employee Status: Full-Time
Estimated Hours/Week: 38
Remote: No
% of Travel for the Position: 25%
Who we are: LMCU, Michigan's largest credit union, is expanding across Southeast Michigan. Come join a culture that has earned both regional and national honors for being a Best and Brightest Company to Work For. Enjoy a career path with the potential to grow as fast as we are.
About this position: Lake Michigan Credit Union is looking for a Financial Advisor to provide comprehensive financial planning, investment, and insurance solutions that help members achieve their short-term and long-term financial goals. This highly visible, member-facing role serves as a trusted advisor, partnering closely with branch teams to identify opportunities, deepen member relationships, and deliver tailored financial strategies.
The Financial Advisor is responsible for developing and managing a book of business while helping members navigate important financial decisions through a consultative planning approach. By evaluating each member's unique financial situation, goals, risk tolerance, and time horizon, this role recommends appropriate investment and insurance solutions designed to support long-term financial success. The ideal candidate is a relationship-focused financial professional with strong business development skills, experience providing holistic financial guidance, and a passion for helping members build confidence in their financial future.
What You'll Do: Financial Planning & Advisory Services
- Provide comprehensive financial planning services to members and prospective members using a goals-based advisory approach.
- Evaluate member financial situations, assets, liabilities, objectives, risk tolerance, and time horizons to develop personalized financial strategies.
- Recommend investment and insurance solutions that align with each member's financial goals and circumstances.
- Conduct portfolio reviews and ongoing financial planning discussions to ensure recommendations remain consistent with changing needs and objectives.
- Educate members on investment principles, retirement planning, wealth accumulation, risk management, and other financial planning topics.
- Build trusted relationships through proactive communication, exceptional service, and consistent follow-through.
- Maintain a high standard of professionalism, ethics, and fiduciary responsibility in all member interactions.
Business Development & Relationship Management
- Achieve established production goals and service objectives for assigned branches and book of business.
- Develop and expand relationships with current and prospective members through referrals, networking, and proactive outreach.
- Partner with branch teams to identify financial planning opportunities and connect members with appropriate solutions.
- Conduct financial planning seminars, workshops, and educational events to promote financial wellness and increase awareness of available services.
- Maintain regular contact with members to strengthen relationships, identify emerging needs, and uncover opportunities for additional advisory services.
- Manage sales activities, pipeline development, and follow-up efforts to ensure a consistent and positive member experience.
- Represent LMCU professionally within the communities and markets served.
Branch Partnership & Team Development
- Partner closely with branch leadership and staff to deepen member relationships and increase financial planning engagement.
- Provide ongoing coaching and training to branch employees on identifying member financial needs and referral opportunities.
- Support branch teams with sales strategies, financial planning discussions, and member education initiatives.
- Help foster a collaborative environment focused on delivering comprehensive financial solutions.
- Share industry knowledge and best practices that enhance branch-level member service and financial guidance capabilities.
Cross-Functional Collaboration
- Collaborate with Mortgage, Business Banking, Premier Banking, Consumer Lending, and other business lines to deliver holistic financial solutions.
- Leverage internal partnerships to identify opportunities that support members' broader financial goals.
- Coordinate referrals and information sharing to enhance member outcomes and strengthen relationships across the organization.
- Work closely with internal stakeholders to ensure a seamless and consistent member experience.
Compliance & Culture
- Adhere to and champion LMCU's core values of Curious Minds, Collaborative Hearts, and Continuous Excellence.
- Follow all broker/dealer, insurance company, and organizational policies and procedures.
- Maintain compliance with applicable laws, regulations, licensing requirements, and industry standards.
- Ensure adherence to Bank Secrecy Act (BSA), USA PATRIOT Act, Office of Foreign Assets Control (OFAC), and related regulatory requirements.
- Support sound risk management practices while delivering an exceptional member experience.
What You'll Bring Experience & Education:
- Three to five years of financial advisory, wealth management, investment, or related financial services experience required.
- Demonstrated success developing client relationships and achieving sales and production goals.
- Experience providing comprehensive financial planning, investment, and insurance recommendations preferred.
- Bachelor's degree required or equivalent combination of education and relevant work experience.
- Active FINRA Series 7 and Series 63 licenses required.
- Series 65 or 66 license required.
- Life and Health Insurance licenses required.
Skills & Knowledge:
- Strong understanding of financial planning, investment products, retirement planning, and insurance solutions.
- Knowledge of financial markets, portfolio management principles, and risk assessment methodologies.
- Proficiency with financial planning software, CRM tools, and Microsoft Office Suite.
- Ability to analyze complex financial situations and provide appropriate recommendations.
- Strong attention to detail with a commitment to accurate documentation and follow-through.
Core Competencies:
- Exceptional relationship-building and consultative sales skills.
- Excellent verbal, written, presentation, and interpersonal communication abilities.
- Strong member service orientation with a commitment to delivering personalized financial guidance.
- Ability to build trust, demonstrate empathy, and establish long-term relationships.
- Strong business development and networking capabilities.
- Excellent organizational, time management, and prioritization skills.
- Strong problem-solving, analytical, and critical-thinking abilities.
- Self-motivated with the ability to work independently while collaborating effectively with cross-functional teams.
- Commitment to continuous learning and staying current on financial planning trends, investment products, and regulatory developments.
- Ability to communicate complex financial concepts in a clear, understandable manner.
What you'll get:
- All Employees: weekly pay and retirement savings options.
- Full-Time Employees: comprehensive health coverage including medical (with prescription), dental, vision, HSA match, paid parental leave, and tuition reimbursement.
- To see a full list of our benefit offerings, check out this helpful guide!
Have additional questions about the role? You may email us at: Careers@lmcu.org.
If you lack access to the internet or require an accommodation in the application process, please send your resume via mail to: P.O. Box 2848, Grand Rapids, MI 49501.
LMCU is an Equal Opportunity Employer