Job Title: Growth Marketing Specialist
Location: Spring, TX
Duration: Contract - 12 months
Pay Range: $36.98/hr - $48/hr (W2)
Job ID: 412202
About BCforward
BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
Job Description
We are seeking a Growth Marketing Specialist - HP Poly to join our dynamic team. The ideal candidate will have strong experience in B2B growth marketing, demand generation, and account-based marketing and a proven ability to plan, execute, and optimize integrated campaigns that generate qualified engagement, opportunities, and pipeline in the public sector.
Responsibilities:
- Own integrated campaigns across paid media, email, ABM, webinars, and events to grow awareness and consideration for Poly solutions in U.S. Federal, state and local government, and education.
- Develop tailored messaging, content briefs, and offers for video room solutions, headsets, phones, and HP Dimension aligned to public sector needs.
- Build customer journeys that convert engagement into demo requests, qualified leads, sales conversations, and pipeline.
- Partner with Federal and SLED sales teams to prioritize target accounts and identify acquisition, cross-sell, and expansion opportunities.
- Align lead qualification, routing, nurture, and follow-up with Sales and Marketing Operations to progress prospects toward purchase.
- Track awareness, target-account engagement, conversion rates, cost per qualified lead, and marketing-generated and influenced pipeline.
- Test audiences, creative, offers, and landing pages and apply insights to improve conversion and efficiency.
- Own campaign calendars, budgets, project trackers, and performance reporting with accountability for delivery and outcomes.
- Collaborate with Content, ABM, Field Marketing, and Product to develop campaigns, customer stories, and sales enablement assets.
- Activate channel partners, agencies, and industry organizations to extend reach and generate joint demand.
- Coordinate demos, customer briefings, webinars, and event activations that showcase Poly solutions and HP Dimension in line with brand and public sector requirements.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
- 5+ years of B2B growth marketing or demand generation experience with a record of delivering qualified leads and pipeline. Public sector experience preferred.
- Proficiency planning, launching, and optimizing integrated campaigns across digital, email, ABM, and partner channels.
- Strong audience segmentation, messaging, and conversion optimization skills. Experience with collaboration, audiovisual, or unified communications solutions preferred.
- Familiarity with CRM, marketing automation, and ABM platforms, and an understanding of lead management and campaign measurement.
- Analytical ability to translate performance data into actions that improve demand and pipeline outcomes.
- Excellent project management and collaboration skills with a proactive, accountable approach to multiple campaigns and stakeholders.
Preferred Skills:
- Experience working with public sector marketing motions across Federal and SLED segments.
- Background in partner and channel marketing to drive joint demand.
Why BCforward?
At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:
- Competitive compensation and benefits.
- Opportunities for growth with global clients.
- A supportive, inclusive culture that values innovation and people.
- Exposure to cutting-edge technologies and projects.
About Our Commitment
BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Interested? Apply Now!
If this sounds like the right opportunity for you, please apply with your most recent resume.
Email ID:
Phone No.: (317) 588-8630