Houston, Texas30+ days ago
Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client’s objectives. Responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts.