Growth (Performance Marketing)

About Us

At Autograph, we are passionate about preserving personal histories and connecting families through the power of voice. We're building a platform that allows people to capture, store, and share their most precious stories and memories, creating a digital legacy for generations to come. We are a mission-driven team looking for passionate individuals to help us build something truly meaningful.

Job brief

We're looking for a Performance Marketing lead to own paid acquisition end-to-end. You'll run Meta/Google (and test new channels), craft landing pages/creative with Design & Product, and hold the line on CPA/CAC, conversion, and payback.

Responsibilities

• Own channel strategy, budgets, targeting, creative testing, and daily optimization across Meta and Google.
• Define ICPs, life triggers, and messaging pillars; translate them into ads, offers, and landing pages.
• Stand up a rigorous test-and-learn cadence.
• Build and maintain performance dashboards; report weekly on CPA, CTR, CVR, ROAS, LTV, CAC, and payback.
• Partner with Product/Design to ship high-intent landing pages and in-product experiments that lift conversion.
• Implement tracking and attribution, and maintain clean data (PostHog, Looker, etc).
• Evaluate and pilot emerging channels (YouTube, TikTok, affiliates, influencers) with clear success criteria.
• Manage vendors/freelancers as needed; produce briefs that yield high-quality assets fast.

Qualifications

• 5+ years of hands-on performance marketing for consumer products with material paid budgets.
• Deep, tactical knowledge of Meta Ads and Google Ads (incl. PMAX/search/shopping) and current best practices.
• Strong quantitative chops: cohorting, incrementality basics, A/B testing, power/significance, and funnel math.
• Proven landing-page experience (briefs, wireframes, copy, and rapid iteration via tools like Webflow/Next.js).
• Analytics fluency (PostHog, Looker, Segment, or similar), event design, and attribution hygiene.
• Excellent copy instincts and creative feedback skills; portfolio of ads/LPs that moved the needle.

What we're looking for

• Analytical operator obsessed with CPA and payback, but creative enough to make thumb-stopping ads.
• Full-funnel thinker who connects channel learnings to product conversion and retention.
• Bias to action: ships experiments weekly, kills losing initiatives quickly, scales winners confidently.
• Clear communicator who can ask for the data/engineering/design support they need succinctly.

Why join us

• Own the performance engine and see your work convert directly into meaningful histories captured and families delighted.
• Fast feedback loop, high autonomy, and room to test bold ideas.
• Mission with heart, team with pace; direct line to founders and real impact on trajectory.