In Market Account Executive

The McClatchy Company

  • Miami, FL
  • 30+ days ago
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    Skills

    • Advertisingunmatched
    • Business Developmentunmatched
    • Business Planunmatched
    • Business Solutionsunmatched
    • Business-to-Business (B2B)unmatched
    • Consultative Salesunmatched
    • Customer Relationship Management (CRM)unmatched
    • Customer Relationship Management (CRM) Systemsunmatched
    • Driver's Licenseunmatched
    • Insuranceunmatched
    • Journalismunmatched
    • Logisticsunmatched
    • Marketingunmatched
    • Marketing Softwareunmatched
    • Marketing Strategyunmatched
    • Multimediaunmatched
    • Multiplatform/Cross-Platformunmatched
    • Online Marketingunmatched
    • Performance Metricsunmatched
    • Persuasion Skillsunmatched
    • Presentation/Verbal Skillsunmatched
    • Records Managementunmatched
    • Relationship Managementunmatched
    • Return on Investment (ROI)unmatched
    • Revenue Forecastingunmatched
    • Revenue Growthunmatched
    • Salesunmatched
    • Sales Managementunmatched
    • Sales Pipelineunmatched
    • Sales Prospectingunmatched
    • Search Engine Marketing (SEM)unmatched
    • Search Engine Optimization (SEO)unmatched
    • Social Mediaunmatched
    • Solution Salesunmatched
    • Strategic Planningunmatched
    • Team Playerunmatched
    • Willing to Travelunmatched

    Description

    McClatchy | The Miami Herald, el Nuevo Herald

    Location: Miami, FL (Field-based / Remote) Position Type: Full-Time

    Company Overview & Mission

    McClatchy, a leader in local media, is seeking a strategic and results-oriented Account Executive to represent the the Miami Herald & el Nuevo Herald. For over a century, these publications have been the primary source of news and information for South Florida. Today, we pair that legacy of trust with a sophisticated, data-driven digital marketing suite that allows our clients to reach audiences with precision and impact.

    Our mission has never been more vital. As a successful candidate, you will be the bridge between our first-class digital portfolio and the thriving South Florida market-leveraging award-winning journalism, data, and innovation to drive measurable revenue growth.

    Primary Responsibilities

    • Strategic Business Development: Adopt a "Hunter" mentality to identify, qualify, and secure new B2B partnerships throughout the Florida market.
    • Consultative Selling: Conduct deep-dive Client Impact Assessments to understand unique business pain points and design multi-platform marketing solutions.
    • Solution Engineering: Develop and deliver compelling marketing strategies utilizing McClatchy's full suite of products, including SEO/SEM, Targeted Email, Social Media, Mobile Platforms, OTT, and Branded Content.
    • Relationship Management: Build long-term, trust-based partnerships with clients, aligning their marketing spend with established strategic objectives and KPIs.
    • Operational Excellence: Maintain rigorous pipeline management and accurate records of sales activities and revenue forecasts using HubSpot or related CRM tools.

    Desired Experience & Qualifications

    • Industry Knowledge: Proven experience working with clients and creating multi-media strategies providing ROI.
    • Digital Fluency: A strong background in digital marketing and advertising, with a proven track record of selling custom solutions (Programmatic, Social, Search, etc.).
    • Sales Excellence: Demonstrated ability in strategic prospecting, planning, and closing business through a persuasive yet compassionate approach.
    • Agility & Collaboration: The ability to pivot quickly in a fast-paced media environment without losing quality, while collaborating constructively in a team-oriented setting.
    • Communication: Exceptional presentation skills with the ability to earn client trust and deliver complex strategies effectively.

    Requirements

    • Education: A combination of knowledge and experience equivalent to a B.A. or B.S. Degree in Advertising, Marketing, Sales, or a related field.
    • Technical Skills: Proficiency in CRM tools (Adpoint preferred) and standard business software; daily CRM use is required.
    • Logistics: Must be located in Florida, with a preference to Miami/Ft. Lauderdale area. A valid driver's license, reliable transportation, and valid vehicle insurance are required for local travel.

    Professional Offerings

    • Compensation: Base salary plus commission with uncapped earning potential.
    • Advancement: Clear opportunities for professional growth within a nationally recognized media organization.
    • Benefits: Full suite of benefits, including a 401(k) with company match.
    • Culture: A fast-paced, professional, and mission-driven work environment.

    #LI-TH1

    Numbers & Facts

    LocationMiami, FL

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