Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers.Are you experienced enough and ready to take full responsibility for our inbound marketing strategies including social media, blogs and lead generation?Our ideal candidate thrives when being challenged and is enthusiastic about working in a fast-paced environment.If you’re passionate about inbound marketing and providing a world-class customer experience, and if you thrive in a fast-paced, hyper-growth startup environment, then the Inbound Marketing Manager position is for you!Skills
Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, and events to drive customer acquisition
Optimize marketing automation and lead nurturing processes through email, content, and social channels
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
Conducting customer, competitor, and product research
Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
Propose new and improved inbound marketing campaign ideas
Experience
Previous experience in inbound marketing management for 5+ years – SaaS experience a plus
Proven record of exceeding inbound quotas
Excellent communication and interpersonal skills
Creative thinker and problem solver
Efficient organizational and time management skills
Data-driven and research-oriented
Proficiency in marketing automation and blogging software features
HTML/CSS, Adobe Creative Suite hands-on experience is an advantage
Numbers & Facts
Location
Alpharetta, Georgia
Skills
Adobe Creative Suiteunmatched
Blogunmatched
CSS (Cascading Style Sheet)unmatched
Channel Marketingunmatched
Communication Skillsunmatched
Competitive Researchunmatched
Content Managementunmatched
Customer Acquisitionunmatched
Customer Conversionunmatched
Customer Experienceunmatched
Editorialsunmatched
Exceeded Sales Goalunmatched
HTML (HyperText Markup Language)unmatched
Interpersonal Skillsunmatched
Lead Generationunmatched
Marketingunmatched
Marketing Automation Softwareunmatched
Marketing Campaignunmatched
Marketing Strategyunmatched
Pay-Per-Click Advertisingunmatched
Performance Metricsunmatched
Problem Solving Skillsunmatched
Reporting Skillsunmatched
Salesunmatched
Search Engine Optimization (SEO)unmatched
Social Media Marketingunmatched
Software as a Service (SaaS)unmatched
Startupunmatched
Time Managementunmatched
Webinarunmatched
White Papersunmatched
eBooksunmatched
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