Atlanta, Georgia18 days ago
Provide supervised legal and business advice to cross-functional business partners regarding day-to-day marketing legal matters, including: Promotions and sponsorships, advertising claims, third-party intellectual property rights, digital and social media campaigns, influencer and content creator best practices, digital advertising compliance (including behavioral targeting, and platform-specific ad policies), basic privacy guardrails (including the collection and use of identifiable consumer data, cookie consent mechanisms, and cross-platform tracking), and emerging issues related to the use of AI-generated content and other advanced technologies in marketing. Review and approve all types of marketing materials across all media channels — including digital display, paid social media,, email marketing, mobile app content, e-commerce product pages, broadcast, print, out-of-home, point-of-sale, packaging, retail media networks, and emerging platforms — for compliance with applicable federal, state, and local advertising and consumer protection laws, FTC Act guidelines, FDA regulations, CAN-SPAM Act, TCPA, applicable state and federal data privacy laws, and third-party intellectual property rights.