Manager, Consumer Research

Overview:

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

 

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

 

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

 

Come change the game with us. Apply today!

Manager, Consumer Research

We are seeking a talented Manager to join the Consumer Research and Insights team within the Customer organization working across the Foot Locker inc. brand portfolio. In this role, the Manager, Consumer Research will be responsible for utilizing tools of primary and secondary market research and data analysis to provide unbiased, objective, in-depth understanding of the market, product performance, customers, and competitors. The ideal Manager, Consumer Research candidate will have strong project management and communication skills, analytical aptitude and a willingness to roll up their sleeves to get the job done. A passion for putting the customer first is a must.

 

 

Responsibilities:

RESPONSIBILITIES:

• Conduct primary and secondary market research, utilizing internal resources as well as vendor partners
• Extensive knowledge of quantitative and qualitative research methods and ability to execute studies from start to finish
• Participate in the framing of business questions, identification of information needs, and development of research/data analysis plan
• Experience managing and distributing Market Share data and Brand Health study results.
• Manage the research process to deliver objective, in-depth understanding of customers, competitors, product performance, and current and future market developments
• Prepare and present market size, penetration, and market share data based on primary and secondary market research to various internal product, marketing, and strategy teams.
• Identify and develop data sources to provide a 360-degree view of the market landscape to predict trends in market dynamics, competition, and customers
• Engage in proactive and effective interaction with internal marketing and other clients

Qualifications:

QUALIFICATIONS:

• Minimum of 5-7 years Market Research experience, preferably in a Retail or Consumer Service industry
• Bachelors in Marketing, Psychology or Communications
• Self-starter and able to navigate a start-up environment within a matrixed organization
• Organized and an effective project manager
• Highly analytical with exceptional communication and critical thinking skills
• Ability to work effectively with all levels of the organization, both locally and remotely
• Strong computer skills, especially MS Office applications
• Familiarity with syndicated data and insights providers (Circana, Statista, YPulse, etc.) as well as survey and tools (Qualtrics, Survey Monkey, DisplayR, etc.) is a plus
• Online community management a plus

 

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits:

The annual base salary range is $92,000-$100,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

 

Foot Locker Benefits:

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups