Managing Director, Marketing Science

TheBusiness Analyticsteamispivotal in the delivery of modern agency services.We are tightly integrated with planning and investment teams to deliver on and exceed our clients’business goals.

Responsibilities

External facing responsibilities:

• Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.

• Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.

• Building bridges between disciplines within the agency, as well as external partners.

• Looking beyond the usual sources and insight opportunities to find a solution when time and budget is limited.

• Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.

• Identifyinggrowth opportunities at the brand and portfolio-level innovation and the adoption of new analytics technologies.

• Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating. 

• Providing ad hoc support to the clients to solve broad strategic marketing problems.

• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Internal facing responsibilities:

• Provide methodological support, coaching,trainingand advice toyour direct reports and to the broader team.

• Recruitnew talent.

• Lead the development of playbooksfor audience and measurement activities to helpstandardize the delivery of high-quality marketing sciences services across the agency.

• Responsible for the revenue goals of Business Analytics

• Actively help to develop and growBusiness Analyticsofferingsby contributing toPOVs and exchanging knowledge with colleaguesat OM DTA

• Stay on top ofindustrytrends and developments by conducting research, engaging intrainingand attending industry events.

Required Skills

• Specializedin marketinganalyticsand data(1stand 3rdparty data solutions, data lakes, data clean rooms, aggregated and user level data)

• Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.  

• Expertise inaudience-based marketing and data-driven advertising

• Expert-level solutionsdevelopment: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics.  Problem-solving skills to drive issues to resolution.

• Strong track record of proven leadership ability and impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

• Organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

• Comfortable working in ambiguous situations

• Passionate about driving changeby adopting emerging technologies in the advertising space

Education and Experience

• A university degreeand15+years ofdata and analyticsexperience in advertising, management consulting, marketing ordigitalconsulting

• Knowledge of agency-side media campaign planning and execution process is desirable