Marketing & Communications Specialist

POSITION PURPOSE  

The Marketing & Communications Specialist will execute end-to-end marketing programs, including messaging, event coordination, and performance measurement.  This role translates brand pillars, voice, and product positioning into impactful campaigns that drive awareness, engagement, and sales enablement. You’ll plan and manage trade shows and events, build performance dashboards to quantify ROI, and manage budgets and vendors with rigor. This role balances strategic storytelling with hands-on operations.  

PRINCIPAL ACCOUNTABILITIES  

• Develop and coordinate marketing activities to support BAC’s growth.

• Translate BAC’s brand pillars and voice into clear value propositions and campaign messaging for priority markets and products.  
• Develop integrated campaigns across digital, traditional and experiential platforms (web, social media, email, brochures, video, sales tools, events, exhibits, etc.).  Implement metrics to measure performance. 
• Own the plan, logistics, and execution for any major industry event (trade-shows), including booth experience, shipments, onsite staffing, demo scripting, communication plan for staff and reps, and post-show follow up.  
• Build runbooks and checklists; manage vendor relationships (fabrication, A/V, experiential, shipping), SOWs, and timelines; ensure brand consistent environments.  
• Prepare and maintain budgets.  Process purchase orders and invoices. 
• Partner with product, sales leaders, reps, engineering, and agencies to ensure consistency with the global brand standards and language style guidelines; contribute to asset reviews and approvals. 

NATURE AND SCOPE  

The Marketing & Communications Specialist will report to the Marketing and PR Manager. As part of the Americas team, this position will frequently work with BAC sales leaders, rep offices, customers, global business development, global marketing, graphic designer, product marketing, R&D, exhibit vendors, and more.  

KNOWLEDGE & SKILLS  

• Bachelor's degree, preferably in Hospitality Management, Marketing, Business, or Communications. MBA preferred.

• 5+ years of experience in marketing including messaging and events. 
• Experience in project management with a track record of successful events. 

• Excellent organizational skills with the ability to multitask under pressure. 
• Strong communication and interpersonal skills. 
• Creative, out-of-the-box thinking. 
• Attention to detail. 
• Expert time management skills. 
• Financial savvy, with the ability to adhere to plan budgets and process invoices. 
• Digital Marketing experience including analytics are a plus (organic and paid). 
• Proficiency in MS Office, especially PowerPoint and Excel. 

WORKING CONDITIONS:  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. While performing this job, the employee is regularly required to stand and walk up to 50% of the time. This position requires occasional lifting up to 30 pounds with travel up to 25% of the time.  

BAC Hiring Compensation Range $69,100 -$118,400

BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website at www.Baltimoreaircoil.com.  

BAC Employees are eligible to participate in an annual bonus incentive program.