Marketing Coordinator

Summary

This role serves as the primary execution resource for day-to-day marketing activities by coordinating content development, social media, internal communications, and administrative marketing tasks.

Duties

• Format marketing collateral, project profiles, proposal support materials, and reference guides.
• Create, schedule, and monitor content across social media and digital channels for five brand platforms. Enhance and grow company presence.
• Protect and enhance company reputation by monitoring and generating online reviews.
• Produce and distribute employee communications (RED Feed).
• Collect and maintain marketing project data in the CRM for use in sales and collateral development.
• Coordinate branded merchandise, promotional materials, sponsorship commitments, and event logistics.
• Coordinate photography, videography, and other creative projects.
• Maintain website content, digital asset libraries, and branded templates.
• Provide administrative and project coordination support for marketing initiatives.
• Support recruiting and employer branding initiatives through content development and communication campaigns.
• Maintain marketing calendars, project trackers, and departmental reporting.
• Ensure compliance with the company's brand standards.
• Identify public relations and marketing opportunities for the company.
• Represent Kent Companies at industry networking events, trade shows and some recruitment/workforce development events as requested.