Marketing Manager

Job Title: Marketing Manager

Area: Marketing

Reports to: Director, Marketing and Communications

Classification: Exempt

Location: Evanston, IL

This position is designated as Hybrid - Fully Flexible and expected to work from our world headquarters office once per month to several times a week. The specific days in the office are determined by managers based on business requirements. Rotary is under the jurisdiction of Illinois employment laws; we require all employees to live within reasonable daily commuting distance to Evanston.

Organization Overview

Rotary is a membership organization that unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities and the world. Each year, Rotary members expand their networks, build lasting relationships, and invest more than $300 million and 16 million volunteer hours to improve lives and create positive change in the world. In exchange for hard work and dedication in support of Rotary's clubs, members and other participants, and their humanitarian service projects, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit http://www.rotary.org.

Rotary's Commitment to Belonging

At Rotary, we foster a welcoming environment where all employees are valued and empowered. We are dedicated to creating meaningful opportunities and supporting the growth and well-being of our team. Join us in building a world where everyone can unite, take action, and create lasting change.

Position Overview

This position will take a leading role in Rotary International's efforts to further develop and implement Rotary brand strategies, and increase awareness and understanding among the general public, prospective members, and Rotarians. The position serves as a key advisor on RI's marketing strategy by developing and helping to execute the strategies and tactics to promote Rotary to the external public. Additionally, this position will provide guidance and direction on Rotary's internal marketing and social media strategies.

You Will Have

• Bachelor's degree or equivalent experience in marketing communications.
• Excellent marketing communications skills and experience
• Experience in brand development and implementation
• 10 years of experience in marketing with 3-5 years in a management position
• Experience using social media as a marketing tool
• Effective administrative and relational skills
• Strong written and verbal and presentation skills
• Ability to manage multiple priorities.
• Non-English language skills or cross-cultural experience strongly desired.
• Computer literacy necessary; knowledge of Microsoft software suite essential.
• Understanding of digital communications, video production and publications.
• Must be self-organized and detail-minded.

You Are Good At

• Written and oral communication; ability to clearly and confidently communicate to executive management, senior leadership, project stakeholders, others, across diverse cultures.
• Gathering and incorporating market research insights into marketing strategies
• Planning strategic marketing plans that drive marketing objectives and increase organizational awareness and understanding.
• Conceptualizing and integrating brand messaging
• Using digital and social media tools, including email campaigns, and paid media to drive global marketing and public relations.
• Motivating and engaging team members;
• Seeing the big picture while working collaboratively across the organization;

You Will Be Responsible For

• Coordinating efforts to build a strong Rotary brand worldwide by directing efforts to implement the branding strategy for the organization. This includes:

• Coordinating implementation of brand strategies and using existing research to develop brand summary materials.

• Developing marketing resources and materials for clubs and districts.

• Coordinating with heritage communications, visual media, digital content and other teams to ensure that Brand Center and asset management tools are offering high-quality resources to clubs and key stakeholders

• Managing the strategy, development and execution of RI's Global Image campaign and resources, specifically the paid and donated portions of the campaign. This includes:

• Developing and executing strategy to gain donated PSA time and space.

• Directing efforts to identify and pursue cause-related marketing opportunities with for-profit organizations.

• Developing and reviewing Rotary International's global outreach strategy and plan and manage the execution of the plan.

• Managing the development of public service announcement and advertisement tools for Rotary clubs

• Guiding social media and word of mouth marketing efforts.

• Coordinate the overall direction of internal marketing across divisions to align with Rotary's brand strategy including:

• Working with the marketing team to advise them in their efforts to market Rotary products online, in print, at Rotary events, and, to the targeted publics.

• Managing promotion of special events intended for an external audience.

• Working with Fund Development staff to promote annual giving

• Working with internal staff groups to ensure that publication efforts are on target and reflect the Rotary brand guidelines.

• Acting as an adviser on membership and convention marketing efforts

• Oversee external market research together with Rotary's internal research area.

• Conducting research on trends and other factors affecting membership and contributions

• Managing departmental budgets

• Managing research, production, media placement and other marketing vendors

• Working with all departments throughout the Secretariat as needed to advise on internal and external-facing marketing efforts and social media strategies

Leadership Attributes

• Engagement: Foster relationships by hearing, recognizing, and valuing others.
• Collaboration: Builds partnerships and works jointly with others to meet shared objectives.
• Innovation: Move Rotary beyond traditional ways of thinking
• Strategy: Identify Rotary's opportunities and design approaches that align with our strategic goals.
• Adaptability: Respond to changes willingly and recognize when to adjust.

Salary Range

• $130,500 - $145,000

Why Work For Rotary?

• Generous medical, dental, and vision benefits package
• Progressive 401k matching contributions
• Above market and generous paid time off package
• Tuition reimbursement
• Professional development opportunities
• On-site cafeteria and coffee bar with special pricing for Rotary employees
• Flextime-several different work schedules to choose from
• Close to CTA, Metra, a variety of stores, and many food options

Please note:

• Rotary does not provide VISA sponsorship or relocation assistance