Senior Associate, InfluencerPRIMARY RESPONSIBILITIESSupport development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)Discover, vet, and recommend influencer talent aligned to client goals and campaign objectivesManage influencer outreach, negotiations, contracting, and onboarding processesSupport content production, asset management, and timeline tracking across influencer programsCoordinate approvals across client, legal, and integrated agency teamsCollaborate with paid social team to optimize influencer content for amplificationMonitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curveProactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the tableHelp manage reporting, performance tracking, and learnings for ongoing optimizationEnsure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approachQUALIFICTIONS2 years’ experience working in influencer marketing, preferably at an agency or in-house at a brandFluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trendsUnderstanding of the relationship between influencer content and paid media; experience coordinating with paid teamsComfortable supporting influencer contracting and negotiationsSharp project management skills — you’re highly organized, detail-oriented, and deadline-drivenCulturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversationsSelf-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the tableComfortable working in a fast-paced environment with multiple workstreams and stakeholdersTeam player who thrives in a collaborative, integrated environmentIs this you? Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.