Position Overview
We are seeking a dynamic and strategic Marketing & Branding Manager to lead the development and execution of marketing initiatives that strengthen our brand presence, support business growth, and enhance market visibility across the North American Electric Vehicle (EV) and Energy Storage Systems (ESS) markets. The ideal candidate will have experience in marketing within the automotive sector and a passion for brand storytelling and content strategy.
This role will be responsible for regional marketing strategy, brand management, industry events, digital marketing, and the development of marketing materials that support business objectives. Working closely with the NA business teams, including ESS Sales, Engineering, as well as relevant terms at SK On's global HQ in Korea, to ensure alignment of marketing strategies, product messaging, and regional priorities.
Reporting to the Head of Communications, this role will support regional marketing initiatives while ensuring alignment with brand messaging, corporate communications strategies, and regional business priorities.
Role and Responsibilities
Brand Strategy & Management
- Develop and execute regional branding initiatives that strengthen SK On's presence in both EV and ESS markets
- Ensure brand consistency across global marketing materials, digital platforms, presentations, promotional items, and industry events
- Collaborate with global headquarters and the communications team to align regional branding activities with global brand standards
- Support the development and adaptation of marketing materials tailored to North American customers, partners, and industry stakeholders
Marketing Strategy & Execution
- Plan and execute integrated marketing campaigns to support business objectives.
- Partner with ESS & EV sales, engineering, and R&D teams to understand market needs and develop targeted marketing initiatives
- Develop and support leadership initiatives, including executive speaking opportunities, industry presentations, panel discussions, and strategic visibility programs.
- Manage trade show presence and industry events, including booth design and promotional materials, and speaking opportunities.
- Oversee relationships with marketing vendors, creative agencies, and media partners.
- Identify opportunities to strengthen market visibility, customer engagement, and industry awareness.
Marketing Content & Communications
- Develop marketing content and supporting materials for websites, brochures, customer presentations, product materials, promotional campaigns, and external announcements in collaboration with the Communications team.
- Collaborate with ESS business teams and global headquarters to ensure alignment with corporate messaging and brand guidelines.
- Coordinate with the Head of Communications and Communications teams to ensure alignment with corporate messaging and brand guidelines, and support executive visibility initiatives, external marketing announcements, and industry engagement activities
- Support marketing-related announcements and external promotional activities in collaboration with the communications team.
Digital Marketing
- Manage digital marketing efforts including website content, LinkedIn, and other relevant digital platforms
- Monitor marketing performance and engagement metrics to evaluate effectiveness and identify opportunities for improvement
Industry Events & Strategic Partnership
- Coordinate participation in industry conferences, trade shows, customer events, and speaking engagements, for EV & ESS.
- Support engagement activities with industry associations, strategic partners, utilities, and other key stakeholders to strengthen market visibility and business relationships
- Collaborate with internal stakeholders and external vendors to ensure effective planning and execution of events
- Evaluate event outcomes and identify opportunities to strengthen industry relationships and business visibility.
Cross-Functional Collaboration & Planning
- Serve as a key marketing partner to NA ESS business teams, supporting regional marketing priorities and initiatives
- Maintain close collaboration with relevant global HQ teams to coordinate marketing strategies and materials and serve as a key liaison to align regional priorities, messaging, and market requirements.
- Support the RHQ President on strategic marketing initiatives, executive visibility opportunites, industry engagements, and regional business priorities
- Coordinate marketing project timelines, deliverables, and vendor activities to ensure timely execution
- Support marketing budget planning, expense tracking, and reporting on key initiatives
Skill and Qualifications:
- Bachelor's degree in marketing, Communications, business, or related field.
- 5+ years of relevant experience, preferably in the automotive industry.
- Proven experience in brand development.
- Strong project management, communication, and leadership skills.
- Ability to work cross-functionally and adapt messaging for different audiences (technical, executive, customer- facing)