Marketing Manager Make complex cooling solutions easier to understand—and easier to buy. Help grow FCH’s data center cooling business with clear messaging, effective campaigns, and close partnership with Sales. You’ll bring “Cooling Simplified” to life by helping customers understand the combined Ace Sanitary and Steel & O’Brien offering. About FCH Flow Control Holdings (FCH) provides engineered flow components and solutions for data center cooling, food, beverage, and pharmaceutical applications. Our vision is “Bringing Flow to Life,” supported by superior service and simple solutions. Learn more at www.fchinc.com. About the role As Marketing Manager for Data Center Cooling (DCC), you’ll lead B2B marketing programs that generate qualified leads, attract new customers, grow existing accounts, and expand adoption of FCH’s combined product offering. You’ll coordinate campaigns across websites, search, email, paid media, social, trade shows, and account-based marketing, working closely with Sales and teams across Ace Sanitary, Steel & O’Brien, Engineering, Operations, Finance, and external agencies. What you’ll do - Lead the DCC marketing program, annual marketing plan, strategic project list, and integrated campaign calendar.
- Manage cross-functional and agency projects, keeping work on schedule, within budget, and on quality.
- Develop SEO, AI visibility, paid media, account-based outreach, and lead generation programs.
- Build campaigns around priority applications, target accounts, buyer roles, and buying stages, with clear offers and calls to action.
- Create and maintain website pages, landing pages, and forms that explain the combined solution and make it easy to request help, discuss an application, or get a quote.
- Keep messaging consistent across Ace Sanitary and Steel & O’Brien offerings.
- Develop technical content, case studies, creative assets, sales literature, application guides, and product selection tools for digital channels, print, sales presentations, and trade shows.
- Partner with Sales to maintain account priorities, buyer profiles, customer questions and objections, proof points, and lead-quality feedback.
- Coordinate Salesforce Campaign setup, lead source tracking, routing, Campaign Member Status standards, Sales follow-up, and Opportunity attribution with system owners.
- Manage the DCC marketing budget, KPIs, diagnostic measures, and monthly performance reporting.
- Coordinate promotional activities, trade shows, customer events, and distributor programs.
- Research market, customer, and competitor trends to identify applications, target accounts, and growth opportunities.
- Work with Sales, Engineering, Product Management, Operations, and Finance to position and launch products and services.
- Negotiate contracts for approved marketing services and stay current on data center infrastructure, liquid cooling, and market trends.
- Perform other duties as assigned.
What you’ll bring - Bachelor’s degree in Business, Marketing, or a related field; a master’s degree is preferred.
- At least five years of B2B marketing experience; industrial, engineered, or technically complex products experience is preferred.
- Proficiency with Microsoft Office, Google Analytics, Salesforce, and LinkedIn account administration.
- Experience with SEO, paid media, marketing automation, email marketing, and account-based prospecting tools is preferred.
- Experience with graphic, photo, web, generative AI, or design tools such as Adobe Creative Suite is a plus.
Skills that will help you succeed - Strong writing, editing, grammar, presentation, and communication skills.
- Excellent planning, project management, organization, and attention to detail; able to coordinate priorities across businesses and stakeholders.
- Knowledge of B2B websites, SEO, AI visibility, paid media, lead generation, account-based marketing, CRM, campaign attribution, lead routing, and Sales follow-up.
- Strong analytical and problem-solving skills, including the ability to connect marketing activity to qualified leads, Opportunities, pipeline, and revenue.
- Ability to understand complex products and turn customer needs, engineering information, and product capabilities into clear content and creative assets.
- Ability to work independently, collaborate across teams, manage budgets, and adapt as markets and customer needs change.
- Familiarity with distributor and channel-based go-to-market models, social media, web analytics, email marketing, marketing automation, and account-based prospecting.
- A drive to succeed and a commitment to continued learning in digital marketing and data center cooling.
How you’ll contribute to our culture Support company functions, build approachable and respectful relationships with people from varied backgrounds, and work collaboratively with openness to feedback and continuous improvement. Respect confidentiality and demonstrate FCH’s values: Integrity, Trust, Creativity and Courage, Teamwork, and Excellence. Work environment and physical requirements The role involves prolonged sitting and computer use. You must be able to lift up to 25 pounds; bend, stoop, push, pull, twist, lift, and carry items such as trade show equipment; safely navigate manufacturing environments and trade shows; and occasionally stand and walk for extended periods. Occasional air and car travel, including overnight stays, is required. A valid driver’s license is required. Salary Range: $85,000 - $110,000 plus 10% annual bonus Attendance Requirements: Attendance on a regular, consistent basis is mandatory. Accommodations: If you need a reasonable accommodation under the ADA or other state or federal law to perform the essential job functions as listed above, you may request an accommodation in the interview process.
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