Marketing Specialist
Energy Workforce & Technology Council
Reports to: Communications Director
Position: Full-time, salaried, exempt, Hybrid Work Week
JOB DESCRIPTION
The Marketing Specialist reports to the Director Communications and develops and delivers marketing content across EWTC’s digital and print channels. The role produces newsletters, manages social media calendars, maintains website content and creates materials that promote EWTC programs and events and highlight member news. The Marketing Specialist works with staff across EWTC to coordinate campaigns, maintain brand standards and use performance data to improve outreach.
DUTIES AND RESPONSIBILITIES
Content, Creative and Brand
- Write, edit and design marketing materials for EWTC initiatives, programs and events, including one-pagers, signage, social graphics, videos, case studies and branded collateral.
- Coordinate content reviews and approvals, and tailor messaging and distribution to the intended audience.
- Work with the Director of Communications to maintain consistent messaging, visual identity and brand standards across EWTC’s print and digital materials.
Digital Channels and Campaigns
- Plan and execute marketing campaigns for EWTC initiatives, programs and events in collaboration with staff across the organization.
- Produce, distribute and archive EWTC newsletters featuring organizational updates, upcoming events, milestones and member company news.
- Develop and manage the monthly social media calendar and publish content across LinkedIn, Facebook, X and YouTube.
- Maintain and update the EWTC website, with attention to usability, mobile responsiveness and search engine optimization.
- Track and analyze email, social media and website performance, and use the results to improve content and campaigns.
Marketing Operations and Committee Support
- Manage marketing vendors and consultants, including photographers, and coordinate the production, ordering and distribution of branded materials.
- Oversee the marketing functionality of EWTC’s membership database and work with vendors and staff to address operational needs and support members.
- Coordinate marketing deliverables for industry trade agreements, including advertising materials, newsletter articles and social media content.
- Assist with tracking marketing expenditures.
- Serve as staff liaison to the Emerging Executives Committee, coordinating meetings, initiatives and member communications.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
EXPERIENCE AND EDUCATION
- Bachelor’s degree.
- 1-4 years in oil and gas industry preferred.
- Strong PC application skills in Adobe Suite, design platforms, Microsoft Office Suite, HTML and AI.
- Expert in email marketing programs.
- The ability to interact with staff (at all levels) in a fast-paced environment.
- Strong organizational skills, managing multiple projects effectively and professionally
- Must be proactive, resourceful, and efficient.
- A high level of professionalism and confidentiality is crucial to this role.
ENERGY WORKFORCE SHARED VALUES
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about Energy Workforce and the work we do, from the top – down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions