Performance Marketing Manager

Crawford Thomas Recruiting
  • Buford, GA
    7 days ago

    Job Description

    Performance Marketing Manager - Luxury Automotive Brand

    Salary:
    $100,000 - $115,000 base + performance bonus
    Full benefits (medical, dental, vision)
    Fully onsite | Monday-Friday

    Bonus tied to:
    • Lead generation
    • Cost-per-acquisition reduction
    • Revenue attribution

    Job Summary:

    We're hiring a hands-on Performance Marketing Manager to own paid media for a rapidly scaling luxury automotive brand.

    This role turns awareness into:
    • Qualified leads
    • Consultations
    • Revenue

    You'll bring structure, accountability, and performance discipline to every marketing dollar.

    This is not a visibility role - it's a revenue role.

    Job Responsibilities:
    • Own paid media across Meta, Google, YouTube, TikTok & programmatic
    • Audit and rebuild ad accounts, pixels & attribution models
    • Eliminate wasted spend and inefficiencies
    • Manage large monthly budgets with clear ROI targets
    • Build high-intent search & buyer-focused campaigns
    • Optimize full-funnel journeys (ad ? landing page ? lead ? sale)
    • Develop retargeting and nurture programs for high-value buyers
    • Create structured testing frameworks for creative, audiences & bids
    • Build lookalike and high-net-worth audience models
    • Implement end-to-end performance tracking
    • Develop dashboards linking spend to leads, CPA & revenue
    • Deliver weekly and monthly performance reporting
    • Partner with creative teams on performance-driven assets
    • Manage vendors, platforms & optimization tools

    Qualifications:

    Required:
    • 4-6+ years managing paid media
    • Experience managing substantial budgets ($350K+/month preferred)
    • Background in high-ticket / high-consideration products
    • Advanced Meta Ads & Google Ads expertise
    • Strong analytics & attribution experience
    • Landing page & funnel optimization experience
    • ROI and CPA accountability mindset

    Preferred:
    • Luxury automotive, real estate, aviation, or similar sectors
    • CRM-integrated reporting experience
    • Programmatic advertising experience
    • Structured A/B testing expertise
    • Google Ads or Meta Blueprint certifications

    About the Company:

    A rapidly scaling luxury automotive brand blending classic-inspired design with modern performance and craftsmanship.
    • Vehicles starting at $300,000+
    • 4M+ organic followers
    • Global high-net-worth clientele
    • Expanding production & commercial infrastructure

    This is a high-impact role at a pivotal growth stage.

    Numbers & Facts

    LocationBuford, GA

    Skills

    • A/B Testingunmatched
    • Advertisingunmatched
    • Automotive Managementunmatched
    • Aviation Industryunmatched
    • Blueprintsunmatched
    • Brand Managementunmatched
    • Budget Managementunmatched
    • Campaignsunmatched
    • Certified Public Accountant (CPA)unmatched
    • Customer Relationship Management (CRM)unmatched
    • High Net Worthunmatched
    • Lead Generationunmatched
    • Marketingunmatched
    • Performance Analysisunmatched
    • Performance Managementunmatched
    • Purchasing/Procurementunmatched
    • Real Estateunmatched
    • Reporting Dashboardsunmatched
    • Reporting Skillsunmatched
    • Return on Investment (ROI)unmatched
    • Salesunmatched
    • Sales Qualificationunmatched
    • Test Plan/Scheduleunmatched
    • Vendor/Supplier Managementunmatched
    • YouTubeunmatched

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