PR & Marketing Associate

Schedule: 10-20 hours per week

Pay: Hourly

The PR and marketing executive is responsible for marketing and promoting The State News to the Michigan State University community through social media, on-the-ground activations, and meaningful, lasting partnerships with local entities. In addition, this senior position is responsible for collaborating with newsroom leadership to coordinate crisis communication strategies in times of need. Daily tasks include planning and executing marketing campaigns for both TSN and local entities, and searching for positive public-relations partnerships to increase TSN’s community visibility.

QUALIFICATIONS

Enrolled as a full-time student at Michigan State University (12+ credit hours)

Understand the type of marketing content apt to resonate with the Spartan community.

Strong communicator, organized, creative, attentive to detail, and a leader

JOB DESCRIPTION

Generate self-promotional ideas that impart a lasting, positive impact on the Spartan community via social media and on-the-ground activations.

Find unique, inventive ways to market The State News’ editorial content on social media.

Assist newsroom leadership and professional staff in the creation and coordination of PR responses to situations warranting a crisis communications strategy.

Further integrate TSN into Spartan culture through partnerships with campus and local organizations.

Coordinate with the editorial, design, and social media teams to plan and enact meaningful marketing campaigns.

Act as the lead student representative of the marketing department, mentoring junior marketing creators and attending weekly editorial board meetings.

Draft and publish press releases for relevant announcements and news items about TSN.

Conceptualize, execute, and work in-person events to solidify TSN as an East Lansing staple.

Maintain regular newsroom office hours as assigned by the advertising and business director.

Equal Opportunity Statement

We are an Equal Opportunity Employer and value equity and inclusion. All employment decisions are made based on qualifications, merit, and business needs. Applicants of all backgrounds are encouraged to apply.