Product Manager – App Development (Healthcare Payer)

Job Description:

We are seeking a strategic and motivated Product Manager to lead mobile and web app development within the healthcare payer space. This role will focus on building innovative digital products that enhance the experience of members, providers, and internal users across health plan operations. You will shape the vision, define the roadmap, and drive execution for 1–2 key app-based solutions, ensuring they align with business goals, compliance requirements, and evolving user needs.

Position Purpose:
Responsible for defining the vision and roadmap for 1–2 key digital products and leading their development and delivery. Act as or support the “voice of the customer,” working closely with internal stakeholders and cross-functional teams to ensure product strategies meet customer needs and business objectives. Your leadership and Agile expertise will be critical in shaping the product vision and driving impactful outcomes.

Key Responsibilities:

1. Define Product Vision and Roadmap:

• Develop a clear and actionable product strategy for app-based solutions within the healthcare payer domain (e.g., member apps, provider portals, claims tools).
• Create and maintain a product roadmap based on market trends, business goals, and user feedback.
• Write and groom user stories, ensuring alignment with Agile best practices and team workflows.

2. Collaborate Across Cross-Functional Teams:

• Partner with engineering, UI/UX, QA, compliance, business, and data teams to define, build, and launch products.
• Act as the liaison between stakeholders, translating business needs into technical requirements.
• Be the “voice of the customer” across teams to ensure user needs are central to all phases of product development.

3. Lead Product Development Lifecycle:

• Own the end-to-end development lifecycle—from ideation through design, development, testing, launch, and iteration.
• Ensure app usability, accessibility, scalability, and compliance (HIPAA, NCQA, CMS) throughout the lifecycle.
• Oversee and maintain product documentation including roadmaps, feature specs, and release notes.

4. Monitor Performance and Optimize:

• Track KPIs including app engagement, NPS, retention, and support metrics to identify areas for improvement.
• Demonstrate strong analytical skills to review performance data, identify trends, and make data-driven product decisions.
• Define and drive non-functional requirements like performance monitoring, logging, and disaster recovery.

5. Drive Adoption and Support:

• Launch new features with training, documentation, and marketing support for both internal and external users.
• Lead product demos, end-user education, and adoption strategies in collaboration with customer success teams.

Education / Experience:

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
• Requires 4–6 years of related product management experience.
• Equivalent experience may be considered based on demonstrated accomplishments and skills reflective of this role.
• Proven experience in app development (mobile or web) in healthcare or highly regulated industries preferred.
• Familiarity with payer operations including claims, eligibility, provider directories, and regulatory requirements.

Soft Skills & Competencies:

• Demonstrated analytical and problem-solving skills.
• Ability to manage multiple projects independently and drive them to completion.
• Excellent judgment, decision-making, and communication skills, including presenting to senior stakeholders.
• Strong project management skills and high attention to detail.
• Ability to gather facts, evaluate complex issues, and make sound product recommendations.
• Proven ability to thrive in Agile/Scrum environments.
• Strong communication and stakeholder management across business and technical teams.

Preferred Qualifications:

• Knowledge of healthcare interoperability (FHIR, HL7, X12) and CMS compliance (e.g., Interoperability Rule, Blue Button 2.0).
• Experience with mobile frameworks (e.g., React Native, Flutter) and app analytics tools (e.g., Firebase, New Relic).
• Background in user-centered design and digital health product development.