Job Description
Overview
Responsible for planning, developing, and implementing both domestic and international marketing programs for assigned products. Interfaces with Sales, Engineering, Manufacturing, Supply Chain and Purchasing functions to manage product lines. Coordinates and oversees the execution of advertising and promotional programs and produce reporting to ensure objectives are met. Negotiates with outside vendors as appropriate. May research, identify, define and evaluate potential new products. Identify and resolve brand and channel conflict.
Responsibilities
Qualifications
Bachelor's degree in Marketing, Business Administration, or Engineering.
Thorough understanding of business operations and finance. MBA preferred.
7-10 years' experience across a broad range of functions including marketing, manufacturing, distribution, and sales. Exposure to engineering design highly valued.
Knowledge of the automotive, industrial and retail tool industries, both domestic and international.
Competencies
Responsible for planning, developing, and implementing both domestic and international marketing programs for assigned products. Interfaces with Sales, Engineering, Manufacturing, Supply Chain and Purchasing functions to manage product lines. Coordinates and oversees the execution of advertising and promotional programs and produce reporting to ensure objectives are met. Negotiates with outside vendors as appropriate. May research, identify, define and evaluate potential new products. Identify and resolve brand and channel conflict.
Responsibilities
- Manage complete power tool accessory program including, product definition, product selections, pricing and placement.
- Manage the Snap-on Power Tool brand name as it relates to products, markets, and price positioning.
- Manage brand and channel positioning and establish pricing strategies.
- Interface with subsidiaries to ensure overall corporate continuity of products, brands and channels of distribution.
- Obtain and analyze competitor positions, product offerings, markets, performance and perform GAP analysis as needed.
- Develop and implement product/regional specific marketing and launch plans that achieve market share/profit objectives.
- Manage requirements necessary to execute all phases of the product life cycle from new product proposals to product discontinuance. Analyze product lines for life cycle changes and recommend strategies to affect life cycle conditions.
- Lead teams or functions as senior member to ensure continuity of new product ideas from concept to profitable product offerings.
- Lead engineering, manufacturing, supply chain and purchasing functions to accomplish line objectives.
- Represent product line at sales and plant meetings, trade shows and customer contacts.
Qualifications
Bachelor's degree in Marketing, Business Administration, or Engineering.
Thorough understanding of business operations and finance. MBA preferred.
7-10 years' experience across a broad range of functions including marketing, manufacturing, distribution, and sales. Exposure to engineering design highly valued.
Knowledge of the automotive, industrial and retail tool industries, both domestic and international.
Competencies
- Mechanical aptitude.
- Relationship Building - establishes rapport easily and develops and maintains a network of contacts.
- Direct Persuasion - convinces others by presenting logical arguments and using language tailored to audience.
- Analytical thinking - breaks down complex problems or tasks to generate detailed plans
- Conceptual Thinking - can apply concepts and principles to draw conclusions based on diverse information.
- Initiative - able to act in a self-directed way, by taking effective action before being directed.
- Technical Expertise - extensive or in-depth knowledge of Marketing systems and processes.
- Teamwork - works cooperatively with others.
Numbers & Facts
| Location | Kenosha, Wisconsin |
| Industry | Manufacturing - Other |
| Company Size | 10,000 employees or more |
| Website | http://www.snapon.com |
About Company
Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as for customers in industries, including aviation and aerospace, agriculture, construction, government and military, mining, natural resources, power generation and technical education. Snap-on also derives income from various financing programs to facilitate the sales of its products and support its franchise business. Products and services are sold through the company’s franchisee, company-direct, distributor and internet channels. Founded in 1920, Snap-on is a $3.7 billion, S&P 500 company headquartered in Kenosha, Wisconsin.
Skills
- Advertisingunmatched
- Analysis Skillsunmatched
- Automotive Industryunmatched
- Brand Managementunmatched
- Brand Positioningunmatched
- Business Administrationunmatched
- Business Operationsunmatched
- Channel Managementunmatched
- Competitive Analysis/Strategyunmatched
- Distribution Servicesunmatched
- Financeunmatched
- Gap Analysisunmatched
- International Marketingunmatched
- Manufacturingunmatched
- Market Shareunmatched
- Marketingunmatched
- Marketing Planunmatched
- Negotiation Skillsunmatched
- Network Administration/Managementunmatched
- Persuasion Skillsunmatched
- Power Managementunmatched
- Product Lifecycleunmatched
- Product Managementunmatched
- Product Marketingunmatched
- Product Pricingunmatched
- Product Profitabilityunmatched
- Product Programsunmatched
- Product Testingunmatched
- Product/Service Launchunmatched
- Promotional Programsunmatched
- Purchasing/Procurementunmatched
- Reporting Skillsunmatched
- Requirements Managementunmatched
- Retailunmatched
- Salesunmatched
- Strategic Planningunmatched
- Supply Chainunmatched
- Team Lead/Managerunmatched
- Team Playerunmatched
- Technical/Engineering Designunmatched
- Trade Showsunmatched
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