Product Marketing Manager

Product Marketing Manager
Location: Fully remote (Menlo Park, CA - open to US-wide, preferably PST)
Duration: Initial contract through 12/31/2026 (extension/conversion based on performance)
Schedule: 40 hours; M-F; no OT
Target Start: ASAP
Benefits: Medical, dental, vision, 401(k), paid vacation & sick leave
Description: Role Mandate:

Job Overview:

Seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.

This is the Business Messaging, BPM team, supporting a $15B product line with all of the Ads that Click to Message (CTX) products.

In this role, you will be responsible for driving market requirements and go-to-market plans for solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.

You will also lead inbound and outbound product marketing initiatives,influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.

The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.

Responsibilities:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Drive cross-functional projects that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Related discipline

Must Have Qualifications:

• 5+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Related discipline

Good to Have Skills:

• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/custo requirements and supporting product launches)
• Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative
• Experience in the advertising/marketing space with online media related products
• Demonstrated ability to integrate Al tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical Al practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing Al skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging Al technologies

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

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