We are seeking a Senior Associate, Journey Builder to play a hands-on role in designing, configuring, and optimizing personalized customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for translating strategic marketing objectives into real-time customer experiences that drive engagement, improve targeting, and deliver measurable business outcomes.
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Responsibilities
Configure, test, deploy, and optimize personalized customer journeys and campaigns within Adobe Journey Optimizer
Build and manage journey logic based on Next Best Action (NBA) strategies and business requirements
Collaborate with data and analytics teams to create, refine, and validate audience segments within Adobe Experience Platform
Leverage real-time behavioral signals and customer profile data to improve personalization and targeting
Partner with lifecycle marketing, analytics, and channel teams to implement and enhance customer journeys
Conduct comprehensive quality assurance across journey components, including events, triggers, wait steps, personalization rules, and cross-channel interactions
Monitor campaign and journey performance, troubleshoot execution issues, and implement improvements
Work with analytics teams to evaluate results and optimize journey effectiveness
Serve as a subject matter expert (SME) for Adobe Journey Optimizer and Adobe Experience Platform
Contribute to platform governance, process improvements, and best practices for journey orchestration
Support team training and knowledge-sharing initiatives
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience within a marketing campaign delivery environment
3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
2+ years of hands-on experience configuring journeys and campaigns using Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or similar marketing automation platforms
Strong understanding of customer journey orchestration, event-driven marketing, personalization, and decisioning frameworks
Experience working with customer segmentation and audience targeting
Strong quality assurance and testing experience for marketing campaigns and customer journeys
Excellent communication and collaboration skills
Ability to work effectively in agile, cross-functional, or pod-based team environments