Program Lead, Retail & Channel Growth, Apple Music

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The Commercial team is involved in both the day-to-day running and long-term planning of Apple Music. Within Commercial, the New Growth Programs team is an incubator dedicated to identifying, testing, and scaling new ways to grow Apple Music subscribers.

We are looking for a program lead to own one of the teams core tentpoles: growing Apple Music through Apples hardware route to market. This spans Apple Retail (online and in-store), the worldwide sales channel, and hardware partnerships, with the goal of making Apple Music a selling point at the moment customers buy their hardware In this role, you will take growth ideas from concept to market across the retail and channel pillar. You will design the commercial constructs - offers, incentives, co-funding, and merchandising - that make Apple Music part of the hardware purchase, and you will drive the cross-functional execution needed to land them with Apple Retail, Worldwide Sales, regional teams, Finance, Marketing, and Product.

This is a role for someone who can hold the whole play in their head and see it through: set the vision, map the play-by-play, bring the right teams together, and keep the ball moving until the program is live and measured. You will be the person every partner team knows to call.Design and launch commercial programs that grow Apple Music subscribers and retention through Apple Retail and the hardware sales channel, from pilot to scaled rollout Define channel-specific constructs - offers, extended trials, tiered and bundled propositions, partner incentives, and co-funding models - and translate them into clear go-to-market plans. Shape and influence how Apple Music is merchandised in the hardware buy-flow, online and in-store, working with Apple Retail and the Apple Online Store to influence placement, messaging, and attach Lead cross-functional execution end to end: align Finance on business cases and funding, Marketing on assets, Product and Commerce on buy-flow and billing requirements, and Sales on partner engagement Own the program rhythm - milestones, dependencies, risks, and status - and keep senior leadership and partner teams informed and aligned Measure performance, read out results, and iterate; feed learnings back into the broader Commercial growth roadmap Represent the Commercial team with hardware and channel counterparts, building trusted relationships that make future programs easier to land8+ years in strategy activation, program management, go-to-market, channel or retail marketing, business development, or a related commercial role Demonstrated track record of driving cross-functional programs from idea to launch, with multiple stakeholder teams and no direct authority over the Strong commercial judgment: comfortable building business cases, reading a P&L, and framing trade-offs for senior audiences. Exceptional interpersonal skills and emotional intelligence; able to build trust quickly and bring teams with competing priorities together Perseverance and hustle: owns outcomes, pushes through ambiguity and setbacks, and keeps momentum without being asked Clear, concise communicator in writing and in the room. Bachelors degreeExperience with retail, worldwide sales, or channel partner programs; familiarity with hardware go-to-market and channel economics Experience with subscription businesses and funnel metrics (trial, conversion, retention, LTV) Experience launching consumer offers or bundles with retail or channel partners, ideally across multiple regions. Analytical capability to size opportunities and evaluate results; comfort partnering with Finance and Data Science team members Background or interest in music, media, or consumer services is a plus. MBA or equivalent advanced degree preferred.