Duration: 06+ monthsRole purposeClient is
moving from a brand-by-brand agency model to a single Lead Media Agency serving the United States and Global campaigns, which will be appointed in November 2026 for a three-year term. Paid media investment is expected to reach three to four times its 2025 driven by the US launch of Dysport in migraine.
The future operating model preserves today's ownership: each Brand Lead (Dysport, Iqirvo, Decapeptyl, Onivyde and others) in the United States and at Global level owns the full media value chain for their brand, from budget and agency selection to briefing, campaign supervision and performance. Each Brand Lead holds a direct relationship with the Lead Media Agency for their scope.
Given the diversity of stakeholders and what is at stake, shared governance is needed to guarantee the best possible relationship between client and its future agency and to secure the onboarding. In this context, client is deploying a transitional Media Manager role.
The
Media Manager is the pivot between Brand Leads and the Lead Media Agency. Over a six-month assignment, the role defines, deploys and embodies the shared governance until the agency is fully onboarded.
The role adds no layer between
Brand Leads and the agency and takes no brand decision: budgets, briefs, plan validation and campaign supervision remain with each Brand Lead.
Key ResponsibilitiesAgency Onboarding & Transition Management- Act as the primary facilitator: Serve as the central point of contact for the agency during the onboarding phase (managing accesses, document sharing, and tracking the transition plan step-by-step).
- Secure Platform Ownerships: Define and deploy the tech & data governance policy. Ensure client holds absolute ownership of media platforms and data when relevant or have at least the right level of access when full ownership is not possible. For instance, client must be the owner of their Google Ads accounts while the agency will manage these accounts through its own Google Ads account. Orchestrate the secure handover of existing accounts and historical data from incumbent agencies.
Process Standardization & Collaboration- Build the Operational Framework: Define and roll out homogeneous collaboration processes between the agency, Brand Leads, and both internal & external stakeholders (MLR, creative agencies, data...).
- Standardize Workflows: Create unified templates for all activities such as media briefings, creatives requirements, MLR validation circuits...
- Audit Scopes of Work (SOW): Partner with Brand Leads and Procurement to review brand-specific SOWs, ensuring they strictly reflect the global contractual requirements negotiated with the agency.
Transversal Steering & Agency Evaluation- Establish Comitology: Design the transversal media steering framework. Create tracking dashboards providing a consolidated overview of live/planned campaigns, budget burn rates, and financial reconciliation. Keep track of all spend commitments and rebates
- Quality & PRF Tracking: Define the cross-brand agency quality measurement program to monitor stakeholders’ satisfaction. Implement and track the Performance Related Fee (PRF) or “Bonus/Malus” based on predefined KPIs.
- Financial & PO Alignment: Coordinate with Finance to define and execute the PO creation process across brands, handling line-item or campaign-specific PO constraints to guarantee full financial traceability and smooth payment flows with the agency.
Measurement Standards & Transparency- Create the "Golden Rules" of Data: Define the cross-brand measurement standards. Deliver a unified KPI dictionary, standardized campaign/account naming convention (taxonomy), and strict tracking guideline.
- Challenge Agency Neutrality: Protect client interests by ensuring the agency is not "judge and jury" on performance. Challenge their measurement framework and conduct an exploratory study on the necessity of internalizing measurement or hiring a 3rd-party measurement partner.
Strategic Partnerships & Cross-Brand Synergy- Initiate Direct Platforms & Publishers Relationships: Open and structure direct relationships with major platforms/publishers (Google, Meta, etc.) to secure privileged support, training, and to negotiate discounts / credits hand in hand with the agency.
- Drive the "Learning Loop": Set up a cross-brand and cross-market governance to consolidate learnings. Organize regular insight-sharing rituals to identify scalable best practices and establish media execution "Golden Rules" across the portfolio.
- Track Innovations: Build a structured process to monitor the latest media trends and innovations and assess their relevance to client.
Ad-Hoc Brand Support (when requested)- Provide on-demand, senior media expertise to Brand Leads to help them decode, challenge, and optimize the agency media strategies and tactical recommendations, for instance but not limited to:
- Strategic Media Plan Challenge: Act as a senior sparring partner for Brand Leads to decode, challenge, and iterate on agency media plans ensuring strategies are stress-tested, media mixes are optimized, and final plans deliver maximum business impact before sign-off.
- Campaign Setup & Technical QA: Establish rigorous Quality Assurance (QA) checkpoints and conduct spot-checks on campaign execution parameters (audience targeting, ad placements, brand safety filters, pixel tracking, frequency capping...) to eliminate setup errors, prevent budget misallocation, and ensure campaigns run strictly as approved.
- Continuous Optimization Cadence: Design and enforce a systematic, data-driven optimization process with the agency for in-flight campaigns. Define the cadence for performance reviews and establish clear workflows for agile adjustments (e.g., dynamic budget shifting, bid management, audience refinement, and creative A/B testing) to maximize media ROI and ensure the best possible performance throughout the campaign lifecycle.
- Conflict Mediation & Escalation Handling: Facilitate objective mediation between Brand Leads and the agency in cases of operational friction, performance disputes, or service delivery issues, acting as a neutral problem-solver to resolve bottlenecks quickly without damaging the agency-client relationship.
Qualification:- Senior media professional with 8 years or more of experience, on the agency side or on the client side, ideally in pharmaceutical or another regulated industry in the United States.
- Deep knowledge of media platforms (account structures, access rights, targeting capabilities...)
- Solid measurement background: KPI frameworks, taxonomies, tracking, incrementality methods, with the ability to challenge an agency's measurement plan.
- Experience of agency onboarding or transition, and of media contracts
- Experience in precision media
- Strong project management skills
- Facilitator able to align multiple stakeholders without hierarchical authority (pragmatic, structured and diplomatic)
- Fluent English
- Based in the US or able to travel frequently
About US Tech Solutions: US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit
www.ustechsolutions.com.
Equal Employment Opportunity (EEO):US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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