Job Title: Regional Director, Sales & Marketing Location: New York, NY - On-Site, In Person Position Department: Sales & Marketing Reports To: VP, Commercial Strategy Employment Type: Full-Time About Rebel Hotel Company: Rebel Hotel Company is one of the fastest-growing third-party hotel management companies in the United States, recognized for delivering bold results, operational excellence, and distinctive guest experiences. We operate a diverse portfolio of full-service, lifestyle, and branded hotels across major metropolitan and resort markets. We are building a culture of leadership, innovation, and accountability—and we’re just getting started. Position Summary: The Regional Director of Sales & Marketing will provide strategic and hands-on commercial leadership for a portfolio of six hotels in New York City, with primary responsibility for driving B2B sales performance, market share growth, and topline revenue across key group and transient segments. Working closely with Hotel General Managers, Revenue Management, Marketing, and property sales teams, the Regional DOSM will develop and execute portfolio and property-specific sales strategies, identify new business opportunities, strengthen account penetration, and ensure resources are focused against the optimal revenue opportunities. This role requires a highly engaged leader who excels at developing and mentoring sales teams, building and converting pipelines, establishing clear performance expectations, and driving accountability. The Regional DOSM will balance strategic oversight with hands-on business development and sales execution while ensuring marketing initiatives and broader commercial strategies are aligned to support each hotel’s positioning, revenue goals, and overall performance. Job Duties and Functions - Lead the development and execution of portfolio and property-specific sales strategies designed to grow topline revenue, market share, and performance across key B2B segments.
- Drive a proactive sales culture focused on new business development, account penetration, prospecting, and conversion across group, corporate, consortia, and catering/events.
- Direct and support property sales teams in developing local and national accounts, identifying new revenue opportunities, and maximizing cross-property opportunities throughout the portfolio.
- Ensure sales strategies and priorities are consistently executed across the portfolio while remaining relevant to each hotel’s positioning, market dynamics, and business needs.
- Monitor sales pipelines, pace, production, and performance against established goals; identify gaps and implement actionable strategies to address areas of opportunity.
- Lead regular reviews of hotel commercial action plans, ensuring clear priorities, ownership, timelines, and next steps are established and executed.
- Establish and maintain sales performance standards, accountability measures, and processes that improve individual and team productivity and effectiveness.
- Provide hands-on coaching, mentorship, and development to property sales leaders and teams, including onboarding and development of new sales leadership.
- Partner closely with General Managers and Revenue Management on demand trends, segmentation, need periods, pricing strategy, and opportunities to drive incremental revenue and market share.
- Collaborate with Marketing to ensure property initiatives, campaigns, offers, and annual marketing plans are aligned with commercial priorities and topline objectives.
- Participate in the development of annual sales and marketing plans, budgets, goals, and strategic priorities for assigned hotels.
- Oversee execution of brand sales initiatives, RFP strategies and submissions, brand programs, and applicable sales training across the portfolio.
- Conduct regular property visits and business reviews to assess sales execution, team performance, market opportunities, and areas requiring additional support or action.
- Communicate company commercial direction, processes, expectations, and best practices to property leadership and sales teams.
- Maintain consistent communication with the VP, Commercial Strategy on portfolio performance, key opportunities, challenges, and action plans.
- Review sales reporting and performance data to identify trends, risks, and opportunities and ensure appropriate follow-through at the property level.
Required Skills, Experience and Knowledge - 5+ years of progressive hotel sales leadership experience, preferably within a regional, or multi-property environment.
- Previous leadership experience within independent, lifestyle, full-service, or similarly positioned hotels preferred.
- Strong B2B hotel sales expertise across group, corporate, consortia, and catering/events segments.
- Demonstrated success driving topline revenue, market share growth, new business development, account penetration, and conversion.
- Strong knowledge of the New York City hotel market, including key demand drivers, customer segments, competitive dynamics, and account landscape preferred.
- Strong understanding of hotel revenue management principles, including demand patterns, pricing, segmentation, need periods, forecasting, and revenue optimization.
- Demonstrated ability to lead, coach, develop, and motivate high-performing sales teams.
- Strong commercial and analytical acumen with the ability to interpret performance data, KPIs, market trends, and business intelligence.
- Experience with hotel sales and reporting platforms, CRM systems, RFP tools, market intelligence resources, and related hospitality technology.
- Strong understanding of pipeline management, account development, prospecting strategies, and performance measurement.
- Ability to effectively balance strategic thinking, leadership, and hands-on problem solving within a fast-paced, multi-property environment.
- Excellent communication, presentation, negotiation, and relationship-building skills with the ability to engage effectively with clients, hotel leadership, and ownership stakeholders.
- Strong organizational, prioritization, and decision-making skills with the ability to navigate multiple properties and competing business priorities.
- Ability to travel regularly among assigned New York City properties and attend client or industry-related activities as needed.
Working Conditions / Environment The following outlines the work environment employees will encounter while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. Salary Range: $210,000 - $230,000 annually Benefits: - 401(k) retirement plan with company match
- Paid Time Off and Paid Holidays
- Medical, Dental and Vision Insurance
- Life Insurance
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