Resch Alys Market-Sales

Research Analyst - Market & Sales Support

Target Hospitality | The Woodlands, TX | Full-Time

About the Opportunity

Target Hospitality is the nation's leader in modular workforce housing solutions, accelerating our expansion within the surging sectors. We seek a savvy and business-minded Research Analyst to empower our sales team with actionable market intelligence. This role is pivotal-your insights on housing supply and demand, market sizing, and strategic trends will directly drive our growth in the designated space.

Key Responsibilities

• Market Mining & Opportunity Identification
• Proactively identify, research, and map new constructions, expansion, and retrofit opportunities nationwide (hyperscalers, colos, developers, EPCs, general/specialty contractors, and strategic partners)
• Build and maintain a robust, current database of projects, owners, supply chain participants, and key contacts
• Supply & Demand Analytics
• Assess and validate housing supply data in target geographies (including hotels, extended stay, RV, modular, and apartment inventory)
• Analyze and model demand drivers for workforce housing related to construction sites (workforce counts, project schedules, seasonality, regional trends)
• Size demand and forecast growth at the market, submarket, and project level-translating build-out trends into actionable sales opportunities
• Market & Pipeline Qualification
• Rigorously qualify leads and rank growth opportunities based on ownership, project scale, construction pipeline timing, and labor needs
• Partner with sales leadership to develop segmentation, quantification, and prioritization frameworks for the pipeline
• Sales Intelligence & Reporting
• Aggregate, synthesize, and visualize market and pipeline data into dashboards, heat maps, briefings, and intelligence reports for sales and executive teams
• Track competitive activity, contract wins, price points, and market shifts in real estate and workforce housing supply
• Support proposal and strategic account planning with the latest data on housing options and infrastructure market trends
• Data Management & CRM Optimization
• Ensure integrity of lead, market, and opportunity data in CRM
• Build and automate reporting on critical sales funnel and market health metrics

Who You Are

• Demonstrated experience (2+ years) collecting and analyzing real estate data in commercial, multifamily, hospitality, or workforce housing markets
• Skilled at mapping housing supply, inventory, and pricing in both urban and rural environments
• Experienced in modeling demand drivers and forecast growth, especially relating to large-scale infrastructure development (by region and project)
• Background in market research, competitive intelligence, or sales support in B2B or related infrastructure industries
• Proficient with spreadsheets (advanced Excel), CRMs (Salesforce or similar), and data visualization/reporting tools
• Exceptional written and verbal communication skills; able to turn analysis into clear, concise recommendations
• Analytical, resourceful, collaborative, and highly organized
• Bachelor's degree in Real Estate, Business, Data Analytics, Economics, Finance, or related field

What We Offer

• Direct impact on sales success in America's fastest-growing infrastructure sector
• Leadership mentorship and significant executive exposure
• Highly competitive salary, annual bonus, full benefits available