Research Analyst

Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).

Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.

Conduct current-state discovery of the legacy platform, including:

Campaigns

Audience segments

Email templates

Automation workflows

Reporting artifacts

Integration points

Maintain organized documentation repositories accessible to project stakeholders.

Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).

Analyze historical campaign performance and help define baseline metrics such as:

Open rate

Click-through rate (CTR)

Conversion rate (CVR)

Cost-per-click (CPC)

Return on ad spend (ROAS)

Assist with project tracking, including milestones, risks, dependencies, and action items.

Prepare status reports, presentations, and meeting documentation for stakeholders.

Support User Acceptance Testing (UAT), including:

Test script development

Issue tracking and triage

Coordination with development teams

Assist with change management and user readiness:

Training materials

Documentation

Stakeholder communications

Gather insights from end users to identify workflow gaps and improvement opportunities.

Maintain awareness of data privacy, security, and compliance considerations related to customer data.

Follow established project management and change control processes.