Sales Associate

Position Summary

Qualifications

• BS degree preferred or equivalent experience
• Minimum of (1) one year successful sales experience with senior living preferred

Primary Job Responsibilities

Administrative and Planning

• Ensures leads database is accurate and current
• Ensures waitlist is accurate and current
• Ensures list of primary and secondary referral sources in local market is accurate and current
• Ensures sales reports are accurate and timely
• Ensures move in documentation is accurate and timely
• Tracks new residents to determine where they resided before moving into community
• Conducts demographic analysis to determine highest concentrations of prospective residents in local market
• Assists in planning, developing, executing, drive and evaluate community’s strategic marketing plan
• Maintains compliance with budget in labor and expense control maintaining a written record of expenditures
• Tracks all marketing results (leads generated, tours, etc)

Sales and Marketing Focus

• Increases overall resident census and achieves specific occupancy targets
• Cultivates relationships with referral sources
• Meets or exceeds goals (i.e., sales calls, tours conducted, inquiry follow up, move ins)
• Closes the sale effectively with prospective residents and families
• Increases awareness of the community and Century Park in the local community at large
• Participates in local marketing events, health fairs, civic organization events, etc.
• Assists in the planning and hosting of marketing and waitlist events
• Develops, arranges, and provides benefit oriented tour for inquiries
• Works with Executive Director and other Department Managers to ensure all common areas of the community, models and available apartments are "show ready"
• Develops and oversees inquiry follow up process to turn leads into residents
• Makes calls to waitlist and leads for regular communication
• Participates in conference calls coordinated by support services with other sales associates within region and division
• Ensures that goals established by the Sales Director are met

Additional Requirements

• Must have reliable transportation, be willing and able to travel if necessary
• Must have excellent written and verbal communication skills
• Must have a valid driver’s license in current state with satisfactory driving record per Century Park standards
• Must be proficient in Microsoft Word, Excel and Outlook
• Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others
• Must have expert knowledge in field of practice
• Must possess ability to work with little supervision and make independent decisions when circumstances warrant
• Must understand urgency to build occupancy with ability to gain referrals and build new sources of business
• Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department
• Must demonstrate effective follow through and follow up with prospective and referral source leads
• Must demonstrate excellent customer service and hospitality
• Must display effective networking skills, account management skills and ability to build rapport and trust quickly
• Must demonstrate effective follow through and follow up with marketing leads
• Maintains confidentiality of all propriety and/or confidential information
• Must understand and follow company policies including harassment and compliance procedures
• Displays integrity and professionalism by adhering to Century Park’s Code of Ethics and completes all required compliance training

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