Sales Director

Role Description:ELEVENELEVEN is seeking an experienced, driven Director of Sales & Marketing to lead the company's wholesale sales strategy, marketing initiatives, and brand growth throughout New Jersey. This individual will be responsible for building and managing the sales organization, developing strategic marketing campaigns, strengthening dispensary relationships, and increasing market share as ELEVENELEVEN continues to expand.The ideal candidate is a proven sales leader with cannabis industry experience who thrives in a fast-paced startup environment and is passionate about building high-performing teams. ResponsibilitiesSales LeadershipDevelop and execute statewide wholesale sales strategyRecruit, train, and manage the sales teamOversee three regional Sales Representatives (North, Central, and South Jersey)Establish sales goals, KPIs, and performance metricsBuild and maintain relationships with dispensaries and key accountsNegotiate wholesale contracts and pricingIdentify new business opportunities throughout New JerseyMonitor competitor activity and market trendsPrepare sales forecasts and pipeline reports Marketing LeadershipOversee all marketing strategy and executionManage the Marketing ManagerOversee a team of Brand AmbassadorsEnsure consistent brand messaging across all channelsPlan product launches and promotional campaignsCoordinate events, vendor days, and industry activationsCollaborate with cultivation and operations to align inventory with marketing effortsApprove marketing materials and promotional content Cross-Functional LeadershipWork closely with Operations, Cultivation, Vault, and Strategic InitiativesPartner with Logistics and the Vault team to ensure timely customer deliveriesProvide regular sales forecasts to leadershipAssist with annual budgeting and strategic planningRepresent ELEVENELEVEN at industry events, conferences, and networking opportunities QualificationsRequired5+ years of sales leadership experience2+ years of cannabis industry experience preferredExperience managing sales teamsStrong understanding of New Jersey cannabis regulations and wholesale marketExcellent negotiation and relationship-building skillsStrong leadership and coaching abilitiesExperience using CRM platformsValid driver's license and ability to travel throughout New JerseyPreferredExisting relationships with New Jersey dispensariesMarketing leadership experienceExperience launching consumer brandsStartup or high-growth company experience Reports ToExecutive LeadershipDirect ReportsMarketing ManagerThree Brand AmbassadorsSales Representative – North JerseySales Representative – Central JerseySales Representative – South Jersey CompensationSalary: $100,000–$115,000Performance bonus based on wholesale revenue growth and KPIsPaid Time OffHealth benefitsOpportunities for professional growth within a rapidly expanding cannabis company