Sales Director

Position Summary

We are seeking a motivated, results-driven, and experienced Sales/Marketing Director to lead the sales and marketing efforts of our Independent, Assisted and Memory Care community. The ideal candidate will have a proven track record in sales, a minimum of two years of sales experience, and prior experience managing and leading a sales team.

The Sales/Marketing Director will be responsible for driving occupancy, generating new business opportunities, developing referral relationships, overseeing the sales team, and ensuring prospective residents and their families receive exceptional experience throughout the admissions process.

The successful candidate must be a strong leader, excellent communicator, and self-motivated professional who understands the senior living industry and knows how to convert leads into move-ins.

• Required Qualifications

• Minimum of 2 years of sales experience.

• Previous experience managing, supervising, or leading a sales team is REQUIRED.

• MUST HAVE Experience in Independent Living, Assisted Living, Memory Care, senior living, healthcare.

• Proven ability to meet and exceed sales goals and occupancy targets.

• Strong understanding of the sales process, lead generation, follow-up, and closing techniques.

• Excellent communication, presentation, negotiation, and relationship-building skills.

• Ability to recruit, train, motivate, and hold sales team members accountable.

• Strong organizational skills and ability to manage multiple priorities.

• Proficiency with CRM systems, sales tracking, and Microsoft Office.

• Ability to work flexible hours, including occasional weekends, community events, and networking functions.

Candidates without prior experience managing a sales team will not be considered.

What We Are Looking For

We are looking for a confident, energetic, and hands-on Sales Director who knows how to build and manage a successful sales team.

The ideal candidate is not simply someone who can sell, but someone who can lead, coach, motivate, and hold a team accountable while consistently driving occupancy and revenue growth.

Experience in Assisted Living or Memory Care is highly desirable. Candidates must have demonstrated sales leadership experience and the ability to develop and execute successful sales strategies.

Mandatory Hiring Requirements

Minimum 2 years of sales experience. Previous sales team management experience REQUIRED. Demonstrated ability to meet sales goals and drive results. Strong leadership and team development skills. Experience in senior living or healthcare sales preferred.

Performance Expectations

The Sales Director will be evaluated based on:

Achievement of monthly and quarterly occupancy goals. Sales team performance and productivity. Lead conversion and tour-to-move-in ratios. New referral relationships and business development. Timely lead follow-up and CRM documentation. Effectiveness of marketing and community outreach initiatives. Overall contribution to community census growth.

Essential Skills & Competencies

Strong leadership and team management abilities. Proven sales and closing skills. Results-driven mindset with a focus on occupancy growth. Excellent verbal and written communication. Ability to motivate and hold a sales team accountable. Strong networking and relationship-building skills. Excellent organizational and time-management abilities. Professional presentation and customer service skills. Ability to work independently and as part of a management team. Passion for working with seniors and their families.

6. Reporting & Accountability

Prepare and present weekly and monthly sales reports. Track leads, inquiries, tours, deposits, and move-ins. Monitor sales team performance and individual conversion rates. Maintain accurate records in the facility's CRM system. Provide regular updates to the Executive Director regarding occupancy, sales activity, and marketing initiatives. Develop corrective action plans when sales goals are not being achieved.

5. Marketing & Community Outreach

Develop and implement marketing strategies to promote the community. Coordinate open houses, educational events, and community outreach initiatives. Maintain a strong online and community presence. Collaborate with marketing partners on advertising and promotional campaigns. Identify opportunities to increase brand awareness and community visibility. Ensure marketing materials accurately represent the facility's services and offerings.

4. Tours, Sales & Admissions

Oversee the entire sales process, from initial inquiry through move-in. Conduct professional and engaging tours for prospective residents and families. Identify prospective residents' needs and recommend appropriate services. Follow up with all inquiries and prospective families in a timely manner. Develop strategies to improve tour-to-move-in conversion rates. Work closely with the Executive Director and Wellness Department to coordinate assessments and admissions. Ensure prospective residents and families receive exceptional customer service. Assist families throughout the decision-making and move-in process.

3. Lead Generation & Business Development

Develop and maintain relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, social workers, case managers, and other referral sources. Identify new business opportunities within the surrounding community. Conduct networking activities and community outreach. Represent the facility at senior expos, health fairs, networking events, and community functions. Develop relationships with professional organizations and senior service providers. Maintain consistent communication with referral partners to generate new leads.

2. Occupancy Growth & Revenue Generation

Develop and execute strategic sales plans to increase community occupancy. Establish monthly and quarterly sales goals. Identify opportunities to increase census and revenue. Monitor occupancy trends and develop action plans to address vacancies. Analyze sales performance, conversion rates, and referral sources. Develop strategies to maintain a consistent pipeline of qualified prospects. Work closely with facility leadership to achieve occupancy and budget goals.

Key Responsibilities

1. Sales Leadership & Team Management

Lead, supervise, and manage the community's sales team. Recruit, train, coach, and develop sales team members. Establish individual and team sales goals and performance expectations. Monitor sales activities, productivity, and conversion rates. Conduct regular sales meetings and review team performance. Hold team members accountable for lead follow-up, tours, and closing expectations. Provide ongoing coaching to improve sales techniques and results. Foster a positive, competitive, and results-oriented sales culture.