The Sales Manager is responsible for driving revenue growth by selling guest rooms, meeting spaces, and hotel services to corporate, group, leisure, and event clients. This role focuses on building strong client relationships, identifying new business opportunities, and working closely with internal teams to maximize occupancy and profitability.
Set on six acres just steps from the historic Santa Fe Plaza, La Posada is a full-service resort with Southwestern character and easy access to the New Mexico History Museum and Canyon Road art galleries. You’ll help clients see how the resort and its setting can make their next meeting or event feel distinctly Santa Fe.
At Crescent Hotels & Resorts, our associates are at the heart of the guest experience. We encourage you to bring your true self to work and support your career through learning and development, health and wellness programs, and travel discounts. You Belong. We Care. Shine Bright.
Key Responsibilities
Generate new and repeat business through outbound sales calls, prospecting, site tours, trade shows, and networking.
Manage assigned accounts and market segments, which may include corporate, association, government, and SMERF groups. Build sales plans that target high-value accounts, key markets, and dates when the resort needs group business.
Respond promptly to inquiries, prepare tailored proposals, negotiate contracts, and close bookings to meet or exceed revenue goals.
Maintain an active pipeline of qualified leads and keep account records, contracts, and client communications up to date in the hotel’s sales system.
Partner with Catering, Event Management, Revenue Management, Marketing, and Operations on pricing, availability, and client handoffs. Stay in touch with clients before and after their events to address concerns and earn repeat business.
Prepare weekly and monthly reports on prospecting, bookings, and sales production. Share market insights during sales and revenue strategy meetings.
Follow Crescent and brand standards for contracts, deposits, and billing. Represent La Posada at client events, industry functions, and community activities.
Qualifications & Skills
At least one year of hotel sales experience. One to three years is preferred, ideally in group sales at a full-service hotel or resort.
Marriott hotel or resort experience is a plus.
A track record of developing new business and meeting or exceeding revenue goals.
Strong communication, negotiation, presentation, and organizational skills.
Proficiency in Microsoft Office and experience with a hotel sales system such as Delphi, Marriott CI/TY, SFAWeb, Envision, or a comparable CRM and PMS systems.
A proactive approach to sales and confidence making outbound calls, leading site tours, and representing the resort at events.
- Knowledge of local market dynamics and hospitality trends
A bachelor’s degree in Hospitality, Business, Marketing, or a related field is preferred.
Schedule and travel
This role requires flexibility for occasional evenings and weekends, as well as local and regional travel for client meetings, training, and industry events. You’ll manage several priorities at once and regularly use computer systems, phones, and presentation tools.
If you enjoy building client relationships and helping planners create memorable events, we’d like to hear from you.