Sales Representative

The Sales Representative at Summa America plays a crucial role in building and nurturing strong relationships with dealer partners to achieve sales goals and advance strategic business objectives. This individual balances managing existing dealer accounts with developing new business opportunities within the print, sign, and packaging industries. As an individual contributor working within a sales team, the representative supports dealer networks through hands-on training, strategic planning, and brand representation while maintaining alignment with internal teams and company goals.

Responsibilities

• Build, maintain, and grow strong relationships with dealer partners to drive sales and business objectives
• Create and execute strategic plans to expand dealer market reach and revenue growth
• Travel occasionally to dealer locations for training, support, and performance evaluations
• Identify and pursue new business opportunities in the print, sign, and packaging sectors
• Collaborate with internal teams to align dealer needs with company strategy
• Use CRM tools to track dealer interactions, sales opportunities, and performance metrics
• Prepare and present reports on dealer performance, forecasts, and market trends
• Represent Summa America at trade shows, dealer meetings, and industry events to enhance brand visibility
• Support pricing and quoting by maintaining Summa’s quoting tool and assisting Channel Sales Managers
• Develop proficient knowledge of machine workflow efficiency to provide operational support

Preferred Qualifications

• 2+ years of sales experience, preferably in B2B environments
• Strong skills in customer relationship management and sales forecasting
• Proven negotiation and presentation abilities
• Experience in market analysis and communication
• Effective time management skills

Summa America is part of a globally respected organization with more than 50 years of innovation and excellence, originating in Belgium. Over the decades, Summa has grown into a worldwide leader in premium cutting solutions, trusted by companies that demand precision, performance, and reliability.

Summa offers a broad and versatile portfolio of vinyl, flatbed, and laser cutting systems, supporting customers across Sign & Display, Packaging, Textile, Printing, and Apparel industries. Our advanced technology helps businesses around the world boost productivity and accuracy, and through our strong network of resellers, we deliver expert guidance, training, and support every step of the way.

At Summa America, we’re passionate about technology, collaboration, and building long-term partnerships that drive success.

And we’re growing fast!