Salesforce Cloud Developer

The Developer, Salesforce Cloud serves as an innovative builder of workflows, utilizing a forward-thinking mindset to understand business requirements and deliver high-quality technical solutions that empower Marketing teams to utilize various cloud automation platforms.

Working in strong collaboration with the Email Marketing/Loyalty Teams, this role will drive the development of custom queries, email and SMS templates, AMP-script-based dynamic templates, automation jobs, and the build-out of comprehensive customer journeys.

Responsibilities:

• Resident Salesforce technology expert responsible for design and technical implementation
• Translate business and marketing challenges into well-designed solutions; building workflows that move, transform, and clean data
• Create and optimize data extensions with correct primary keys and data types, write SQL queries to segment audiences and refresh DE’s before journey injections
• Stay in tune with latest Salesforce technology updates, changes, community and roadmap(s)
• Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity
• Improve Build-A-Bear’s Marketing Cloud data model and architecture, building reports that align with business requirements
• Teach and coach the business team on how to best use Salesforce Marketing Cloud
• Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
• Utilize interfaces with Salesforce Service Cloud and Loyalty to assure a seamless tracking of Guest experience; use this information to further customize BAB’s shopping experience for the Guest
• Work cooperatively with IT Development and Front-End teams
• Other duties as assigned by management

Required Qualifications:

• Bachelor’s degree required
• Skilled in front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript
• Skilled in implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS)
• Proficient in SQL and robust understanding of Marketing Cloud’s contact data model
• Basic knowledge in Agile SCRUM practices and associated tools (Jira, Confluence, Slack, etc.)

Preferred Qualifications:

• A minimum of 3 years of certification in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant
• Fundamental knowledge of database technologies (RDBMS, NoSQL)
• Experience as a marketing cloud administrator and/or developer
• Experience with email and/or marketing automation software and integration with databases
• Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required.
• Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
• Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language
• Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
• Understanding of Marketing Cloud integrations and configurations

Behavioral Traits for Success:

• An analytical, inquiring, and critical mind that solves complex problems
• Customer focused and the ability to work effectively with non-technical personnel
• Flexible and adaptable to change
• Tenacity and commitment to tasks
• Self-disciplined
• A knack for anticipating potential issues
• Strong commitment to tasks being completed correctly and on time
• Comfortable driving decisions in area of expertise
• Communication style is factual and sincere
• Willingness to follow established policies, processes, and procedures
• Enjoy working at a somewhat faster-than-average pace
• Strives for continuous improvement

Working Environment:

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

• Decision-making, judgment, and execution  
• Effective implementation of the Foundation’s strategic priorities 
• Brand stewardship across associates, partners, and guests 
• Budget planning and fiscal responsibility 
• Effective leadership and proactive problem solving 
• Quality presentations that are engaging and offer actionable insight 
• Ability to foster team collaboration, communication, and performance  
• Stakeholder Feedback