Senior Manager Marketing Analytics- Gastroenterology

Company Description

About AbbVie

AbbVies mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on peoples lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Purpose

AbbVie's Gastroenterology Franchise is seeking a highly analytical and business-oriented professional to support marketing and commercial initiatives across the Ulcerative Colitis and Crohn's Disease markets.

The Senior Manager, Gastroenterology Marketing Analytics will deliver analyses, insights, and recommendations that inform brand strategy, customer engagement, launch planning, and commercial execution. The individual will use advanced analytics, pharmaceutical data, and artificial intelligence tools to identify market opportunities, evaluate performance, automate analytical processes, and develop actionable recommendations for Marketing and Sales leadership.

The successful candidate must be able to translate complex information into a clear business narrative and communicate effectively with stakeholders at all levels of the organization.

Major Responsibilities

• Gastroenterology market analytics

• Analyze physician, account, patient, payer, and competitive data across the Ulcerative Colitis and Crohn's Disease markets.

• Evaluate national and subnational market performance, including patient starts, new-to-brand prescriptions, switches, persistence, adherence, fulfillment, and other relevant commercial metrics.

• Identify emerging market trends, competitive dynamics, customer opportunities, and potential risks to brand performance.

• Develop actionable recommendations to improve commercial execution and business performance.

• Brand strategy and business partnership

• Serve as a strategic analytics partner to Gastroenterology Marketing, Sales, Finance, Forecasting, Market Access, Patient Services, and other cross-functional stakeholders.

• Partner with Marketing and Sales leadership to align analytics priorities with brand strategy and key business objectives.

• Translate business questions into structured analytical plans and recommendations.

• Develop clear narratives that connect analytical findings to strategic and tactical actions.

• Promotional investment and omnichannel analytics

• Develop fact-based promotional investment strategies using marketing mix modeling, business optimization, customer engagement analytics, and other advanced analytical methods.

• Assess the effectiveness of personal and non-personal promotional channels.

• Establish near-term key performance indicators and longer-term return-on-investment measurements.

• Recommend opportunities to optimize channel mix, customer engagement, audience targeting, sequencing, and promotional investment.

• Patient and customer analytics

• Conduct patient journey, physician journey, account opportunity, segmentation, and targeting analyses.

• Evaluate patient movement from treatment initiation through approval, fulfillment, continuation, switching, rejection, reversal, or abandonment.

• Analyze physician and account behavior to identify opportunities for improved customer engagement.

• Integrate multiple data sources to develop a comprehensive view of Gastroenterology market dynamics.

• Forecasting and financial planning

• Support monthly estimates, annual operating plans, long-range plans, and other financial planning deliverables.

• Partner with Forecasting and Finance to identify key business drivers and underlying assumptions.

• Provide analytical inputs that improve forecast accuracy and explain changes in Ulcerative Colitis and Crohn's Disease performance.

• Evaluate the potential commercial impact of market events, competitive developments, label expansions, and new indications.

• Advanced analytics and artificial intelligence

• Apply advanced analytics, machine learning, generative AI, and automation to address critical commercial questions.

• Use AI tools to accelerate data exploration, analytical development, quality control, insight generation, documentation, and visualization.

• Develop reusable AI-enabled workflows that improve analytical speed, consistency, and efficiency.

• Identify appropriate use cases for generative AI while following company requirements related to data privacy, information security, compliance, and responsible AI.

• Evaluate AI-generated outputs for accuracy, completeness, bias, reproducibility, and business relevance.

• Cross-functional integration and communication

• Collaborate with cross-functional analytics partners to deliver integrated insights and recommendations.

• Present analytical findings to Marketing, Sales, Finance, Forecasting, Market Access, Patient Services, and senior leadership.

• Communicate complex analytical methods and findings in clear business language.

• Influence decisions through strong analytical reasoning, business judgment, and effective storytelling.

• Supplier and project management

• Lead analytical projects from business-question development through implementation and final recommendations.

• Manage external suppliers, consultants, offshore resources, and analytics partners.

• Establish clear deliverables, timelines, quality standards, and validation processes.

• Ensure analytical work fully leverages available data while meeting business, technical, financial, privacy, and compliance requirements.

Qualifications

Required Qualifications

• Bachelor's degree in analytics, statistics, economics, mathematics, computer science, data science, engineering, marketing, business, or a related quantitative discipline.
• Seven or more years of relevant experience in marketing analytics, commercial analytics, sales analytics, advanced analytics, or a closely related field.
• Experience using sales and marketing information to develop business strategies and recommendations.
• Strong analytical reasoning, intellectual curiosity, business acumen, and problem-solving skills.
• Hands-on experience with pharmaceutical data, including patient-level, physician-level, account-level, sales, payer, formulary, specialty pharmacy, and promotional data.
• Experience with third-party pharmaceutical data sources such as IQVIA or Symphony Health data, including APLD, DDD, Xponent, NSP, NPA, or comparable datasets.
• Experience in one or more analytical domains, including patient analytics, segmentation and targeting, promotional optimization, omnichannel analytics, forecasting, launch analytics, digital analytics, market access analytics, or marketing mix measurement.
• Experience developing key performance indicators, measurement plans, dashboards, and return-on-investment assessments.
• Strong communication, presentation, influencing, and analytical storytelling skills.
• Demonstrated ability to lead projects, manage competing priorities, and work effectively in a fast-paced, matrixed organization.
• Experience managing external suppliers, analytics vendors, or consulting partners.

Required AI and Technology Experience

Candidates must demonstrate hands-on professional experience with the following:

• Artificial intelligence and generative AI for commercial analytics, data exploration, insight generation, automation, and business problem-solving.
• Microsoft Copilot, including its use for analysis, summarization, content development, workflow acceleration, and productivity.
• Claude, including its use for business analysis, synthesis, quality control, and complex problem-solving.
• Claude Code, including its use for developing, reviewing, debugging, or automating analytical workflows and code-based processes.
• Prompt development and iterative refinement to obtain accurate, structured, and business-relevant outputs from generative AI tools.
• Validation of AI-generated analyses, code, summaries, and recommendations before using them for business decisions.
• Responsible use of AI in accordance with organizational requirements for privacy, security, compliance, intellectual property, and confidential information.

Candidates should be prepared to provide specific examples of how they have used these tools to:

• Address ad hoc business questions.
• Automate repetitive analytical processes.
• Improve analytical speed and efficiency.
• Develop or review analytical code.
• Perform data-quality and quality-control checks.
• Generate insights and business narratives.
• Create repeatable, scalable analytical solutions.

Preferred Qualifications

• Advanced degree such as an MBA, MS, MPH, or PhD.
• Experience within the pharmaceutical, biotechnology, or healthcare industry.
• Experience supporting Gastroenterology, Immunology, Ulcerative Colitis, Crohn's Disease, or other specialty markets.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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