Senior Manager, Web Strategy and Experience

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Senior Manager, Web Strategy and Experience

Job Category: Marketing

Location: US - Massachusetts - Waltham

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Meet Our Team:

The Senior Manager, Web Strategy & Experience leads the strategy, user experience, digital design, publishing operations, and optimization of Pega''s web ecosystem. This leader oversees multidisciplinary teams spanning web strategy, design/UX, publishing, and site operations while driving digital transformation, AI-enabled innovation, and customer-centric experiences that deliver measurable business outcomes.

Picture Yourself at Pega:

Picture yourself shaping the future of Pega's global digital experience. As Senior Manager, Web Strategy & Experience, you will set the vision for Pega.com, lead multidisciplinary teams across web strategy, UX, digital design, publishing, and site operations, and unite partners across Marketing, Brand, Content, Analytics, and Technology. You will turn customer insights and performance data into intuitive, accessible experiences-while advancing AI-enabled innovation, scalable governance, and operational excellence. Your leadership will help create seamless digital journeys that deepen engagement, accelerate growth, and deliver measurable business impact.

What You''ll Do at Pega:

Lead Web Strategy & Experience

• Define and execute the strategic vision for Pega.com and related digital experiences.
• Establish digital experience frameworks that improve customer journeys, content discoverability, engagement, and conversion.
• Drive website evolution initiatives including navigation strategy, information architecture, content ecosystems, and page experience improvements.
• Ensure digital experiences align with Pega''s growth objectives, customer needs, and brand strategy.
• Develop and maintain governance models that balance innovation, scalability, and operational excellence.

Lead UX & Digital Design

• Provide leadership and direction for the UX and Digital Design function.
• Partner with the Senior Manager, UX & Design to establish experience design standards, design systems, accessibility practices, and user-centered design methodologies.
• Ensure user experience considerations are embedded throughout the digital planning and development process.
• Champion customer-centric design principles and advocate for intuitive, engaging, and accessible experiences.
• Guide prioritization of design resources across strategic initiatives, campaigns, and optimization efforts.
• Foster collaboration between UX, Brand, Creative, Content, and Development teams to deliver cohesive digital experiences.

Lead Publishing & Digital Operations

• Oversee the web publishing and site operations team responsible for content deployment, quality assurance, governance, and platform execution.
• Establish publishing standards, workflows, and operational processes that ensure consistency, accuracy, accessibility, and brand compliance.
• Drive continuous improvement of publishing efficiency, content lifecycle management, and operational scalability.
• Partner with Marketing, Content, Product, and Technical teams to ensure timely and effective delivery of digital experiences.
• Ensure website content is maintained, optimized, and governed according to established standards.
• Lead operational planning and resource prioritization across ongoing site enhancements and business requests.

Drive Cross-Functional Alignment

• Act as the primary digital experience leader across Marketing, Brand, Product Marketing, Industry Marketing, Creative, Localization, Analytics, and Technology organizations.
• Build alignment among senior stakeholders around experience priorities, roadmap decisions, and investment opportunities.
• Facilitate strategic planning discussions that connect business objectives with customer experience outcomes.
• Translate complex business requirements into scalable digital experience strategies.

Optimize Performance Through Data

• Establish KPIs and success metrics that measure the effectiveness of digital experiences.
• Partner with analytics teams to identify opportunities for optimization, experimentation, and growth.
• Leverage customer insights and behavioral data to continuously improve user journeys and content performance.
• Communicate performance trends, recommendations, and business impact to senior leadership.

Who You Are:

You are an experienced digital leader who understands how strategy, user experience, design, content, technology, and operations come together to create exceptional customer experiences. You are equally comfortable discussing executive priorities, customer journeys, design systems, publishing workflows, governance models, and performance metrics.

You have a proven ability to lead multidisciplinary teams, influence stakeholders across the organization, and drive transformational digital initiatives that produce measurable business outcomes.

What You''ve Accomplished:

• 10+ years of experience in digital marketing, web strategy, digital experience, UX, digital operations, or related disciplines-ideally in a B2B environment.
• 5+ years of experience leading multidisciplinary teams and people managers.
• Experience managing enterprise-scale websites and digital experience platforms.
• Demonstrated success leading cross-functional initiatives involving designers, developers, content strategists, marketers, and technical teams.
• Strong understanding of web technologies, including content management systems, web publishing workflows, accessibility standards, information architecture, HTML, CSS, JavaScript, SEO, AEO, and digital analytics.
• Experience partnering effectively with engineering and development teams to deliver complex digital experiences.
• Familiarity with AI-powered productivity tools, generative AI platforms, low-code/no-code solutions, and emerging digital development approaches.
• Experience leveraging AI-assisted workflows, automation, and rapid prototyping methodologies to improve team effectiveness and speed to market.
• Strong understanding of UX principles, customer journey design, content strategy, and digital governance.
• Proven ability to influence senior stakeholders and drive organizational alignment.
• Excellent communication, leadership, and strategic planning skills.

Pega Offers You:

• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

#LI-CL1

Additional Information

Job ID: 24104

AI in Action - Responsible Use of AI in Recruitment

Pega embraces the responsible use of artificial intelligence (AI) to improve efficiency, consistency, and fairness across our business. We encourage thoughtful and ethical adoption of AI technologies that support people-not replace them. We may use AI‑enabled tools in our recruitment process. These tools are designed to assist us by providing insights and operational support.

All hiring decisions are made based on human review and judgment. You may have the right to request human review, provide additional information, or raise questions about how such tools are used.

Culture

At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.

We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.

As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant''s race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

This same mindset shapes how we work, encouraging curiosity, continuous learning, and smarter ways of working with AI. At Pegasystems, we believe the best ideas come from curious people who embrace change, learn continuously, and use AI to work smarter and move faster. Guided by our values, we bring a growth mindset to every challenge and create lasting impact together.

Export Compliance

For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.

Accommodations

If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

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About Pega

Pega delivers the platform to reimagine, run, and evolve the processes and decisions an enterprise can''t afford to get wrong. We combine AI with proven architecture to keep mission-critical operations governed, scalable, and continuously adaptable. Since 1983, the world''s largest organizations have trusted Pega to turn transformation ambition into durable results.

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